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EVATONE TO REPLICATE AND MARKET FLEXPLAY DVD.


Evatone, Inc., a privately held Clearwater, Florida company which, for 78 years, has been a leader in bringing innovative media options to market, has been selected by Flexplay Technologies, Inc. to manufacture, market and distribute Flexplay's flexible play DVDs.

A Flexplay-enabled DVD is similar to a conventional DVD, except that it has a 48-hour viewing window that begins when the disc is removed from its packaging. This pre-set viewing window allows consumers to enjoy home entertainment without worrying about rental returns, late fees or scratched discs. After 48 hours of impeccable play, the DVD is no longer readable by the player. Flexplay discs are fully recyclable and Flexplay Technologies has partnered with GreenDisk to implement an accessible consumer-recycling program. A Flexplay-enabled DVD works in all players, DVD drives and gaming systems designed to accept a standard DVD.

The Flexplay agreement enables Evatone to expand its services and target new business areas, creating new opportunities for content owners such as independent filmmakers and studios, video game publishers, and music labels. Flexplay enabled DVDs allow content providers to seize new and powerful distribution opportunities that offer consumers a greater level of convenience and control.

According to Norm Welch, president and CEO of Evatone, "We are particularly proud to join forces with Flexplay to produce and market this remarkable new technology. Over our 78-year history, Evatone has repeatedly developed imaginative new media opportunities for our clients. We look forward to offering companies yet another new way to reach their markets."

"Evatone's ability to offer services such as distribution and sales makes it a perfect fit with Flexplay's growth strategy," said Alan Blaustein, CEO of Flexplay. "We are pleased that Evatone has come on board to enable us to service the wide variety of content providers who are interested in utilizing Flexplay's flexible play technology."

Family-owned since 1925, Evatone, Inc. is a pioneer in print, audio, data and multimedia products, providing single-source, customized project solutions that help clients reach their business objectives. From its beginnings as a rubber-stamp manufacturer to the development of the famous Evatone SOUNDSHEET(TM), to printing, molding, new media alternatives, E-business and direct marketing, Evatone has prospered by repeatedly developing new media alternatives in anticipation of market trends.

For more information, visit http://www.evatone.com or call 727/572-7000.

COPYRIGHT 2003 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

NOTE: All illustrations and photos have been removed from this article.


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