Just when you thought you had to go invest in rich media campaigns
and spend thousands to get new customers, DM News published a case study
that proves that sending the right offer to the right audience will
yield profitable results even if done in the simplest e-mail manner.
What else is interesting here is that the mailer, CyberAlert, built
its own email list after experiencing mediocre results from rented
opt-in lists. A controversial practice to say the least, but
successful.--S.S.
To see the HTML email message the company used click on
http://www.cyberalert.com/email/freetrialpyo2.html
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