When I first started sending e-mail campaigns back in 1985 messages
were opened and read and response rates were sky high. That's
because we were reaching an elite group of people who were early
adaptors who enjoyed their online life.
Today e-mail is so widespread and its inner workings are so much
better understood we're the victims of our own technological
success. We're hearing complaints from people that more than fifty
percent of their mail boxes are filled with spare or unwanted,
unrequested messages.
We're entered the era of the DN's: the Do Not Call List,
now the Do Not Spam list is coming. We're creating a culture of
negative marketing arsenals to protect consumers from marketing that
they do not want. "Back, back," or "Down, down," is
the message the public is giving when more than 60 million sign up for
the Do Not Call List.
COPYRIGHT 2003 Sarah Stambler's Marketing with
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