More Resources

Soon, marketing will follow you--wired news.

The E-Tactics Letter • Dec 31, 2003 •
Article Tools
T   |   T
TEXT SIZE:
printPrint
E-MailE-Mail

Add to My Bookmarks

Adds Article to your Entrepreneur Assist Bookmark page.

In Steven Spielberg's "Minority Report," advertising targeted at Tom Cruise follows him wherever he goes. That scenario isn't that far from our present reality, says this article: already the technology exists to locate people by their cellphones and send them marketing messages from nearby businesses. Now Mitsubishi is working on an in-store projection system that senses customers and identifies them with facial-recognition software. "The closer the customer approaches, the more specific the information gets," notes the article. "Eventually, the message would focus on the actual product the person is handling" (Corante.com Dec 17, 2003)

http://www.corante,com/personal/redir/35645.html


COPYRIGHT 2003 Sarah Stambler's Marketing with Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


Browse by Journal Name:
Today on Entrepreneur

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*: