E-Mal: time to re-group and
re-tool?
Looks like we're in the era now of CAN-SPAM and we're
going to have to deal with it. The law may not be all that effective
(see the clip I have below from BusinessWeek on how spammers are
laughing it off) but within the trade many marketers and list
managers/brokers are very concerned. I've heard through the
grapevine that big time e-mailers are not scheduling third party
mailings for months to come.
The e-mail marketing world is in a quandary. Some might say
it's a seller's market now with all this lightening up of
legitimate permission e-mail.
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