Co-reg name gathering is on the rise.

Because of all this fear and confusion about using e-mail as a prospecting tool many marketers are turning to co-registration techniques to garner new names. (Co-registration, for those who might be new to this term, occurs when a user goes to a site and registers and is shown other offers that he or she can opt-in for by simply checking a box.)

The "heat" is off as far as the front line of name collection is concerned with co-reg but returns when marketers mail to these lists. Marketers still need to be cautious when mailing to co-reg names. Many online users suffer a lot of amnesia when it comes to remembering what they signed up for and will hit the "Report Spam" button on AOL. That can turn out to be problematic if large numbers on AOL complain about any one marketer. It's an art more than a science learning how to mail to names you gather from the Web but well worth mastering because it's a list you'll own forever.

In the meantime, look over these next findings to see if you are doing things right: