Is your e-mail marketing effort up to
snuff?
A recent survey conducted by Marketingprofs.com reveals the results
from over 2,800 e-mail marketers. An interesting profile emerged:
* 76% devote 10% or less to email marketing of their e-letters
* 21% believe that they will spend significantly more on e-mail
marketing in 2004
* 77% expect an increase in revenue from email marketing
* 60% send out e-letters with original content
For more stats on what others are doing to benchmark yourself
against click on
http://www.marketingprofs.com/benchmark/surveyasp/emailreport.asp
COPYRIGHT 2004 Sarah Stambler's Marketing with
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Copyright 2004, Gale Group. All rights
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