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Internet is about more than e-mail.

The E-Tactics Letter • Jan 29, 2004 • survey of user statistics

The biggest change over the last three years, according to a new Harris Poll is "that among the (now much larger) online population, the frequency of email use has declined somewhat while those using the Internet for many other purposes have increased."

Biggest changes in the last three years

The number of people who are online has increased over the last three years from 63% in 2000 to 69% by December 2003. Here's a quick look at the activities that show the biggest increases of online adults who are doing each of the following "very often" or "often":

* Gathering information about products and services: up from 25% to 41%

* Doing research for work or school: up from 37% to 45%

* Surfing the web to explore new and different sites: up from 24% to 32%

* Obtaining information on local amusements and activities: up from 11% to 19%

* Downloading or playing games: up from 13% to 18%

* Making travel plans and arrangements: up from 11% to 15%.

To see the rest of the findings in-depth click on http://www.harrisinteractive.com/harris_poll/index.asp?PID=433


COPYRIGHT 2004 Sarah Stambler's Marketing with Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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