Internet is about more than e-mail.
The biggest change over the last three years, according to a new
Harris Poll is "that among the (now much larger) online population,
the frequency of email use has declined somewhat while those using the
Internet for many other purposes have increased."
Biggest changes in the last three years
The number of people who are online has increased over the last
three years from 63% in 2000 to 69% by December 2003. Here's a
quick look at the activities that show the biggest increases of online
adults who are doing each of the following "very often" or
"often":
* Gathering information about products and services: up from 25% to
41%
* Doing research for work or school: up from 37% to 45%
* Surfing the web to explore new and different sites: up from 24%
to 32%
* Obtaining information on local amusements and activities: up from
11% to 19%
* Downloading or playing games: up from 13% to 18%
* Making travel plans and arrangements: up from 11% to 15%.
To see the rest of the findings in-depth click on
http://www.harrisinteractive.com/harris_poll/index.asp?PID=433
COPYRIGHT 2004 Sarah Stambler's Marketing with
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