These accounts indicate that many of the respondents in our study
attempted to keep up a good frontstage and backstage presentation, even
while explaining how "racist" those around them were and then
later admitting to committing the same discriminatory acts. While some
of the respondents may be true to the antiracist statements and actions
they claim, many of these accounts indicate the relative ease with which
many white Americans navigate two social worlds while employing two
separate selves--the front- and the backstage.
Conclusion
This study has explored the spoken and unspoken interpersonal and
organizational backstage rituals that govern the black American
restaurant experience. It has explained how elements of social exchange
(particularly tipping) play out in an interracial theater of action, how
some personnel profess a tacit "rationality" of racial
stereotypes, and how there exists a dichotomous picture of a frontstage
restaurant experience governed by widely accepted modes of conduct (the
"happy face") and a backstage experience that is replete with
racist rituals governing how people are seated, how they are served, and
how race has become a core issue in the interactions between restaurant
workers and restaurant clientele.
We found that racist rituals are reflected both in the
restaurant's organizational structure and interpersonal relations.
Because the frontstage behavior is governed by maintaining the
appearance of acceptable modes of behavior, discriminatory action is
subtle and difficult to detect. Nevertheless, racist speech and action
in the backstage spill over to the frontstage in many examples given by
our respondents. Their comments suggest that racial rituals are more
common than one would expect, given restaurants' claims to the
contrary. This was evident in the respondents' vague knowledge of
antidiscrimination policies, a lack of diversity training, and a notable
racial dichotomy between front-and back-of-the-house workers.
The results of the study suggest that restaurant race relations are
shaped by a pervasive stereotyping of customers of color by white
restaurant workers. The intricate use and negotiation of racial code
words and racial stereotyping indicates a strong need for diversity
training, in conjunction with an aggressive hiring and restructuring
effort within the industry. Organizational aspects that may be
supportive of a "culture of white servers" need to be examined
more closely. As some of our respondents noted, there is a certain level
of informal learning that runs concurrently with formal employment
training. How much this "invisible" culture molds new workers
would be an interesting topic of study. Might the invisible culture
transcend formal training in perpetuating racist discourse and action?
The fact that many of the servers in the study appear to feel
justified in their prejudicial and discriminatory treatment of black
American diners substantiates the reports of black Americans that they
have experienced racial discrimination in the form of dining while
black.
Areas for more research. Although the restaurant workers in our
sample had been employed in many areas of the country, most respondents
worked in the southeastern United States. Further research is needed to
examine how servers treat racial differences in a variety of rural and
urban areas. This sample was also predominantly female. Most of these
women spoke extensively about sexism and sexual harassment from
management, customers, and fellow employees. Some believed that the
perceived status of restaurants as not being "real" places of
work permitted that sexism, along with the racism that we have
documented. Further work on the intersections of racism and sexism will
be necessary to examine how they shape both women's and men's
experiences.
Finally, many of the restaurant workers at tipping.org claim that
people of color who work in restaurants also participate in the
stereotyping of black customers. In contrast to that claim, our
interview data reveal tight-knit groups of whites who purposely exclude
people of color in their racial language and joking. The extant
literature suggests that black Americans face a great deal of
discrimination in the workplace and that the restaurant industry is not
unique in this regard. Restaurant workers' experiences may vary
greatly based on racial identity and position within the distinct
organizational spheres of front and back of the house, thus shaping the
restaurant experiences of all diners.
Endnotes
(1.) Joe R. Feagin, Hernan Vera, and Pinar Batur, White Racism, 2nd
ed. (New York: Routledge, 2001).
(2.) Derrick Bell, Faces at the Bottom of the Well: The Permanence
of Racism (New York: Basic Books, 1992).
(3.) See: Michael Lynn, "Ethnic Differences in Tipping: A
Matter of Familiarity with Tipping Norms," on pages 12-22 of this
Cornell Quarterly.
(4.) For example, see: Samuel Juni, Robert Branno, and Michelle M.
Roth, "Sexual and Racial Discrimination in Service-seeking
Interactions: A Field Study in Fast-Food and Commercial
Establishments," Psychological Reports, vol. 63 (1988), pp. 71-76.
(5.) Feagin et al., op. cit.; and Bell, op. cit.
(6.) Steve Watkins, The Black O: Racism and Redemption in an
American Corporate Empire (Athens: University of Georgia Press, 1997).
(7.) Ibid.
(8.) Ibid.
(9.) Kirkus Reviews, Review of The Black O: Racism and Redemption
in an American Corporate Empire, by Steve Watkins (Athens: University of
Georgia Press, September 15, 1997).
(10.) Steve Watkins, "Racism Du Jour at Shoney's."
Nation, October 1993, pp. 426-27.
(11.) Feagin et al., op. cit.
(12.) Ibid.
(13.) Ibid.
(14.) For example, see: Philomena Essed, Everyday Racism: Reports
of Women from Two Countries, (Claremont, CA: Hunter House, 1990); Joe R.
Feagin, "The Continuing Significance of Race: Antiblack
Discrimination in Public Places," American Sociological Review,
vol. 56 (1991), pp. 101-16; Joe R. Feagin and Melvin P. Sikes, Living
with Racism: The Black Middle-class Experience (Boston: Beacon, 1994);
and Janet K. Swim, "African American College Students'
Experiences with Everyday Racism: Characteristics of and Responses to
These Incidents," Journal of Black Psychology, vol. 29 (2003), pp.
38-67.
(15.) Feagin and Sikes, op. cit.
(16.) Ibid.
(17.) John B. McConahay, Betty B. Hardee, and Valerie Batts,
"Has Racism Declined In America? It Depends on Who Is Asking and
What Is Asked," Journal of Conflict Resolution, vol. 25 (1981), pp.
563-79; and John F. Dovidio and Samuel L. Gaertner, "The Aversive
Form of Racism," in Prejudice, Discrimination, and Racism: Theory
and Research, ed. J. F. Dovidio and S. L. Gaertner (Orlando: Academic
Press, 1986), pp. 61-89.
(18.) Cynthia Willming, "Leisure-travel Behaviors of
College-educated African Americans and Perceived Racial
Discrimination" (unpublished dissertation, University of Florida,
2001).
(19.) A National Report Card on Discrimination in America, ed. M.
Fix and M. A. Turner (Washington, DC: The Urban Institute, 1998).
(20.) For example, see: Emily D. Noll and Susan E. Arnold,
"Racial Differences in Tipping: Evidence in the Field," on
pages 23-29, of this Cornell Quarterly; Michael Lynn, "Black-White
Differences in Tipping of Various Service Providers," Journal of
Applied Social Psychology (in press); and Michael Lynn and Clorice
Thomas-Haysbert, "Ethnic Differences in Tipping: Evidence,
Explanations and Implications," Journal of Applied Social
Psychology (in press).
(21.) Eduardo Bonilla-Silva, "The Linguistics of Color-blind
Racism: How to Talk Nasty about Blacks without Sounding
'Racist,'" Critical Sociology, vol. 28 (2002), pp. 41-64.
(22.) Robert Rosenthal and Donald B. Rubin, "Interpersonal
Expectancy Effects: The First 345 Studies," Behavioral and Brain
Sciences, vol. 2 (1978), pp. 377-415; Mark Snyder, "On the
Self-Perpetuating Nature of Social Stereotypes," in Cognitive
Processes in Stereotyping and Intergroup Behavior, ed. D. L. Hamilton
(Hillsdale, NJ: Lawrence Erlbaum, 1981); Mark Chen and John A. Bargh,
"Nonconscious Behavioral Confirmation Processes: The
Self-Fulfilling Consequences of Automatic Stereotype Activation,"
Journal of Experimental Social Psychology, vol. 33 (1997), pp. 541-60;
and Lynn and Thomas-Haybert, loc. cit.
(23.) Snyder, op. cit.; and Chen and Bargh, op. cit.
(24.) Kristen Myers and Passion Williamson, "Race Talk: The
Perpetuation of Racism through Private Discourse," Race and
Society, vol. 4 (2001), pp. 3-26; van Dijk 1984; Teun Van Dijk,
Communicating Racism (Newbury Park, CA: Sage, 1987); and Jeff Greenberg,
S. L. Kirkland, and Tom Pyszczynski, "Some Theoretical Notions and
Preliminary Research Concerning Derogatory Ethnic Labels," in
Discourse and Discrimination, ed. G. Smitherman-Donaldson and T. van
Dijk (Detroit, MI: Wayne State University, 1988), pp. 74-92.
(25.) See: Teun van Dijk, Prejudice and Discourse (Amsterdam: John
Benjamins, 1984); and van Dijk (1987), op. cit.
(26.) Myers and Williamson, op. cit.
(27.) McConahay, Hardee, and Batts (1981, pp. 182-212); McConahay
(1986); Dovidio and Gaertner (1986).
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