Opinion of Retailers among US Shoppers Who Subscribe to or Receive
Permission-Based E-Mail from Retailers and Those Who Do Not, January
2004 (as a % of each group *)
Get permission-based
e-mail
Satisfied With retailer 90%
More likely to buy products from this 91%
retailer
Likely to recommend retailer to others 88%
Do not get permission-based
e-mail
Satisfied With retailer 83%
More likely to buy products from this 84%
retailer
Likely to recommend retailer to others 81%
Note:* Bigfoot surveyed 1,109 adults ages 18+ and found 28% subscribe to
or have received permission-based e-mail from a retailer
Source: Bigfoot interactive and NOP World Research, February 2004
056106 [c]2004 eMarketer, Inc.
www.eMarketer.com
COPYRIGHT 2004 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.