SPANISH COMMERCIAL ACTIVITY
REVIVES.
by EDIMAX USA PUBLICATIONS
Spains internal consumption proved to be surprisingly resilient
throughout the 2002-2003 European economic slump, and 2004 promises to
be the year when sustainable growth in private sector spending emerges
again.
Spains purchasing power parity per capita of US$19,850 paints a
mixed picture of discretionary income. In the Madrid metropolitan area,
the cost of housing has shot up in recent years, leaving the average
consumer with less leeway for discretionary spending than those in other
regions.
Generally speaking, Spanish consumers have less disposable income
than their counterparts in other eurozone nations, yet their willingness
to spend is greater. Consumer confidence slipped during 2003 as
unemployment peaked at nearly 11.5 percent.
The jobless rate should begin to drop by mid-2004 and that will
contribute to sustainable improvement in consumer confidence. Household
expenditure on durable goods should experience year-on-year growth
approaching 4 percent in the second quarter of this year and peak at
over 5 percent during the second half.
Demand for imported goods will be particularly strong, with
year-on-year sales growth periodically moving into the double-digit
range through the first half of this year. The roughly 25 percent
appreciation of the euro against the U.S. dollar from the second quarter
of 2002 to the fourth quarter of 2003 will give a cost competitive edge
to goods and services originating outside the eurozone.
Demographic factors portend slow growth in household demand for
non-durable and semi-durable goods for the foreseeable future. PRB
statistics reveal that Spains rate of natural population increase stood
at 0.1 percent during 2003. The population growth rate will slip
slightly into the negative range by mid-century, giving Spain a consumer
base equal in size to todays base.
Expenditure on household services is on the rise and the upward
trend should hold throughout 2004. Strong growth in orders will be noted
in the sectors of telecommunications and home entertainment. Increased
programming options should contribute to double-digit growth in spending
on specialized programming.
The pace of growth in industrial sector spending picked up during
the second half of 2003 and that upward momentum should be sustainable
through most, if not all, of this year. Orders for industrial equipment
and intermediate goods should show growth ranging from 5 to 10 percent
through the first half of 2004, with peaks over 10 percent later in the
year.
Most Spanish manufacturers are still operating at well below
installed capacity. As a result, orders for fixtures, materials, and
services required for plant expansion will remain slack through most of
this year. Fixed asset spending should pick up in 2005.
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