Motorola, Inc. (NYSE:MOT) has teamed up with other technology
specialists to help manufacturers significantly reduce the development
time of enhanced multimedia feature phones. The i.250-21 Feature Phone
Reference Design, based on Motorola's i.250-21 platform, includes
rich multimedia and connectivity features for Global System Mobile (GSM)
and General Packet Radio System (GPRS) handset developers.
The Reference Design provides connectivity with Universal Serial
Bus (USB) and Bluetooth wireless technology to allow data transfer
between phones and other compatible devices. The design includes BVRP
Software's mobile PhoneTools application, which enables consumers
to easily input their Personal Information Manager (PIM) data, to send
messages using Short Messaging Service (SMS), and to send emails using a
PC's full-sized keyboard. With the Feature Phone Reference Design
and PhoneTools, users also will have the ability to synchronize phone
books and copy selected files between phones and PCs via an easy-to-use
graphical interface.
In addition to the connectivity and multimedia applications
supported on this reference design, the Motorola i.250-21 Feature Phone
Reference Design also supports advance wireless application software
such as the latest Java 2 Micro Edition (J2ME) Mobile Information Device
Profile (MIDP) 2.0, Multimedia Messaging Service (MMS), and Wireless
Application Profile (WAP) 2.0 Browser.
Best-in-Class Applications Support
Motorola is leveraging the products of a number of technology
providers to deliver a "ready-to-customize" solution to
original design manufacturers (ODMs) and original equipment
manufacturers (OEMs) including applications from:
Cambridge Silicon Radio (CSR): CSR and Motorola have teamed up to
enable Bluetooth connectivity on the i.250 Feature Phone Reference
Design by combining CSR's RFCMOS Bluetooth single chip BlueCore and
the Bluetooth upper stack from Motorola. With this approach, Motorola is
introducing an optimal solution, balancing size, cost, power consumption
and performance into the cellular handset. This provides developers a
flexible turn-key solution allowing a substantial reduction in
time-to-market for final products.
CoreLogic Inc.: The reference design includes Motorola's
Common Camera Framework (CCFW), a software framework designed to support
various camera module solutions. With the CCFW, OEMs and ODMs can easily
integrate a camera into phone designs. The CCFW enables the i.250-21
Feature Phone Reference Design to be integrated with an image solution
from CoreLogic Inc., capable of supporting imaging functions such as VGA
and 1 mega pixel resolution. With CoreLogic Inc.'s camera image
processor, users can also capture video in high quality formats such as
Motion JPEG and MPEG4. Other advanced features such as zoom and
continuous shot provide users a true camera feel. In addition, CoreLogic
Inc. acts as an I/O peripheral to the baseband processor, thereby
reducing baseband power consumption.
e-SIM: The i.250-21 Feature Phone Reference Design provides a
feature-rich Man-Machine Interface (MMI) solution for OEMs and ODMs to
quick-start MMI customization and further development. A customizable
MMI application is accompanied by e-SIM's Rapid Plus -- an MMI
development tool that shortens development time by providing a
simulation environment resembling the phone user's actual
operational experience. The Feature Phone Reference Design's MMI,
along with e-SIM's flexible software architecture allows customers
to add distinctive user interface style, sophisticated animation and
colorful backlights to phones. Customer applications can also be ported
to the reference design easily via an Application Service Library (ASL).
HI Corporation: With increasing consumer demand on mobile games,
the ability to support 3D graphics is critical. HI Corporation's
Mascot Capsule Engine is a compact software engine that enables
real-time rendering of 3D graphic applications on mobile handsets. HI
Corporation's Mascot Capsule Engine is optimized to run 3D graphics
on Motorola's Innovative Convergence i.250-21 Feature Phone
Reference Design utilizing Motorola's Application Service Library.
Hynix: Hynix is a supplier of high quality CMOS sensor devices to
the mobile market. The CMOS sensor in the i.250-21 Feature Phone
Reference Design is a smart sensor device controlled by the camera
processor in the Motorola CCFW. General image processing functions such
as gamma correction, color interpolation, color correction, color space
conversion, auto exposure and auto white balance are implemented on the
sensor to enhance and sharpen images.
Solomon Systech: The i.250-21 Feature Phone Reference Design
software architecture enables integration and deployment of different
displays by encapsulating the display driver functionality in a standard
Application Program Interface (API). With Solomon Systech's display
IC technologies on LCD and Organic Light Emittance Display (OLED),
i.250-21 enabled handsets provide attractive display. These display IC
technologies consist of highly integrated chips designed to support the
i.250 baseband processor's Direct Memory Access Control (DMAC)
protocol and open the display window for all mobile communication
devices. Solomon Systech's display IC technologies include families
of monochrome, gray scale and color Super Twisted Nematic (STN),
Thin-Flim-Transistor (TFT) and OLED controller driver integrated
circuits. These technologies help to reduce system cost and power. They
vastly speed time to market with minimal external components and a 2D
graphic engine that reduces the instruction set for display graphic
control.
STMicroelectronics: STMicroelectronics' memories are being
optimized on the i.250-21 platform, allowing customers to quickly begin
development of handheld devices. Mobile phones require maximized
performance and minimized cost and power as well as reduced package
size. Flash memories from STMicroelectronics are tailored to meet those
precise needs with features such as: compact, energy-saving NOR-type
Advanced Architecture Flash memory solutions with asynchronous and
synchronous read modes.
Yamaha: The i.250-21 Feature Phone Reference Design software
architecture provides a flexibility to allow OEMs and ODMs to integrate
various leading Musical Instrument Digital Interface (MIDI) integrated
circuits. Yamaha is collaborating with Motorola on the i.250-21 platform
design to enable high quality MIDI functionality including Synthetic
music Mobile Application Format (SMAF), which enhances ring-tone quality
and sound effects for games and other applications. The reference design
is capable of supporting Yamaha's latest 64 polyphonic solution.
The i.250-21 platform combines a chipset that is Enhanced Data GSM
Evolution (EDGE)-receive and GPRS Class 12-capable, with a field-proven
GSM/GPRS software stack, reference designs and development tools, as
well as test environments and services.
i.Alliance
Motorola's i.250 and i.Smart platforms are supported by the
i.Alliance program, which allows designers to promote products based on
Motorola platforms and applications processor technology, leveraging
many Motorola resources, and the opportunity to work with Motorola on
cross-promotional activities. For more information, go to
http://www.motorola.com/ialliance .
About Motorola's Innovative Convergence Solutions
Motorola offers a portfolio of Innovative Convergence platforms and
products to help customers quickly address the converging mobile
computing and wireless communications markets. The Innovative
Convergence portfolio includes: the i.200, i.250 and i.300 wireless
platforms for 2G, 2.5G and 3G, respectively and the i.MX family of
applications processors to drive multimedia applications.
The Innovative Convergence platform is designed to expedite
wireless handset development and manufacturing through three major
development environments. These environments include:
- Integrated Development Environment -- features a comprehensive
hardware and software environment, integrating the GSM/GPRS chipset,
handset reference design, field-proven GSM/GPRS software engine and user
interface toolkit, and an application development system.
- Radio Test Environment -- includes tools for configuring
features, testing and fine-tuning radio performance.
- Manufacturing Test Environment -- provides software and
manufacturing adaptation tools and services so a customer may decrease
manufacturing set-up time by quickly ramping up a production line.
About Motorola, Inc.
Motorola, Inc. (NYSE:MOT) is a provider of wireless, broadband and
automotive communications technologies. Sales in 2003 were U.S. $27.1
billion. Motorola creates technological solutions that benefit people at
home, at work and on the move.
Motorola can be found on the World Wide Web at
http://www.motorola.com.
For more information, call 512/895-7714 or +41-22-799-1258.
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