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MALAYSIA'S DIGI SDN BHD JOINS BLAH! GLOBAL WIRELESS COMMUNITY.

Worldwide Telecom • April 1, 2004 •

Fast-growing global wireless infotainment provider blah! has announced that Malaysian wireless carrier DiGi Sdn Bhd has joined blah!'s global wireless community, and that the number of blah! users has skyrocketed 33 percent to more than 4 million in just the past six months.

The DiGi agreement now expands the potential base of blah! members who can interactively communicate with each other to 65 million users among 17 carriers in 11 countries throughout North America, Latin America and Asia.

Under the agreement, DiGi's prepaid and postpaid customers will now have access to blah's infotainment services enabling them to interact, express, discover, and enjoy anytime, anywhere through their wireless phone. In addition, DiGi subscribers will be able to reach out to blah!'s existing registered community of more than 4 million users. Malaysia represents one of the largest SMS text messaging markets and has about 10.3 million subscribers sending 24.6 million messages per day.

"In three short years, blah! has established itself as the fastest-growing wireless infotainment community -- already reaching 11 countries worldwide. Our growth is driven by a strong demand for our very unique family of cool and exciting youth oriented products, which are developed strictly with our end users in mind," said Federico Pisani Massamormile, blah! CEO. "Based on the soaring popularity of our service, we are experiencing strong interest from other carriers around the world, and expect our growth to continue to expand at a rapid pace in the year ahead."

To join the blah! community, DiGi users simply text from the phone the message "reg" followed by a selected nickname, which is used as an identity within the blah! community. After registration, users can immediately start to search for people and chat.

"Our major effort is always to offer our clients innovative, easy to understand and interesting services, such as blah!. With this new partnership, our valued customers will have a unique opportunity to chat and meet people from many parts of the globe just by using their mobile phones," said Erik Aas, Head of Mobile from DiGi.

"It is not technology alone that will create high growth application but it is also the ability to use it among a large community of people that makes an application popular. We strongly believe that blah! will seduce our customers and help us to further grow the usage of SMS among our discerning customers," added Aas.

blah! was established to provide wireless carriers with an array of value-added services. The only multi-language wireless infotainment service, blah! is available in English, Spanish, Portuguese, and Chinese language formats. On a global level, blah! exchanges more than one billion short messages every year and has experienced a 33 percent growth rate, greatly expanded its service offerings to a broad range of infotainment products, and secured partnerships with 50 content-providers - all in a span of three years.

About blah!

blah! is a leading provider of cool and exciting "infotainment" products for wireless carriers, focused on the mobile youth. blah! serves a community of more than 4 million users, with 17 wireless carriers in 11 countries. blah!, wholly owned subsidiary of Telecom Italia Mobile (TIM), was created in June, 2000 in Rio de Janeiro, Brazil. In 2001, blah! expanded throughout Latin America and in 2002 established its data center operations in Miami, Florida to support its fast expansion. In 2003, blah! entered the North American and Asian markets with offices in Miami and Kuala Lampur.

For more information, visit http://www.blah.com.

About DiGi

DiGi is a leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services to simplify and enrich the lives of its customers. DiGi creates value for its customers by selecting the most appropriate cutting edge technology so that they benefit from products and services that give them choice, convenience and control.

DiGi has an established presence as a leader in voice and data prepaid services with a number of firsts that have set industry benchmarks for creativity and innovation. These services are offered under the Beyond Prepaid brand name.DiGi's postpaid service under the Horizon Postpaid and Discover Business Solutions brand names deliver high-quality voice as well as value-added mobile content and data services to both individual and corporate customers.

For more information, call 305/860-4221 or visit http://www.digi.com.my.


COPYRIGHT 2004 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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