Fast-growing global wireless infotainment provider blah! has
announced that Malaysian wireless carrier DiGi Sdn Bhd has joined
blah!'s global wireless community, and that the number of blah!
users has skyrocketed 33 percent to more than 4 million in just the past
six months.
The DiGi agreement now expands the potential base of blah! members
who can interactively communicate with each other to 65 million users
among 17 carriers in 11 countries throughout North America, Latin
America and Asia.
Under the agreement, DiGi's prepaid and postpaid customers
will now have access to blah's infotainment services enabling them
to interact, express, discover, and enjoy anytime, anywhere through
their wireless phone. In addition, DiGi subscribers will be able to
reach out to blah!'s existing registered community of more than 4
million users. Malaysia represents one of the largest SMS text messaging
markets and has about 10.3 million subscribers sending 24.6 million
messages per day.
"In three short years, blah! has established itself as the
fastest-growing wireless infotainment community -- already reaching 11
countries worldwide. Our growth is driven by a strong demand for our
very unique family of cool and exciting youth oriented products, which
are developed strictly with our end users in mind," said Federico
Pisani Massamormile, blah! CEO. "Based on the soaring popularity of
our service, we are experiencing strong interest from other carriers
around the world, and expect our growth to continue to expand at a rapid
pace in the year ahead."
To join the blah! community, DiGi users simply text from the phone
the message "reg" followed by a selected nickname, which is
used as an identity within the blah! community. After registration,
users can immediately start to search for people and chat.
"Our major effort is always to offer our clients innovative,
easy to understand and interesting services, such as blah!. With this
new partnership, our valued customers will have a unique opportunity to
chat and meet people from many parts of the globe just by using their
mobile phones," said Erik Aas, Head of Mobile from DiGi.
"It is not technology alone that will create high growth
application but it is also the ability to use it among a large community
of people that makes an application popular. We strongly believe that
blah! will seduce our customers and help us to further grow the usage of
SMS among our discerning customers," added Aas.
blah! was established to provide wireless carriers with an array of
value-added services. The only multi-language wireless infotainment
service, blah! is available in English, Spanish, Portuguese, and Chinese
language formats. On a global level, blah! exchanges more than one
billion short messages every year and has experienced a 33 percent
growth rate, greatly expanded its service offerings to a broad range of
infotainment products, and secured partnerships with 50
content-providers - all in a span of three years.
About blah!
blah! is a leading provider of cool and exciting
"infotainment" products for wireless carriers, focused on the
mobile youth. blah! serves a community of more than 4 million users,
with 17 wireless carriers in 11 countries. blah!, wholly owned
subsidiary of Telecom Italia Mobile (TIM), was created in June, 2000 in
Rio de Janeiro, Brazil. In 2001, blah! expanded throughout Latin America
and in 2002 established its data center operations in Miami, Florida to
support its fast expansion. In 2003, blah! entered the North American
and Asian markets with offices in Miami and Kuala Lampur.
For more information, visit http://www.blah.com.
About DiGi
DiGi is a leading mobile communications company providing a
comprehensive range of affordable, convenient and easy to use wireless
services to simplify and enrich the lives of its customers. DiGi creates
value for its customers by selecting the most appropriate cutting edge
technology so that they benefit from products and services that give
them choice, convenience and control.
DiGi has an established presence as a leader in voice and data
prepaid services with a number of firsts that have set industry
benchmarks for creativity and innovation. These services are offered
under the Beyond Prepaid brand name.DiGi's postpaid service under
the Horizon Postpaid and Discover Business Solutions brand names deliver
high-quality voice as well as value-added mobile content and data
services to both individual and corporate customers.
For more information, call 305/860-4221 or visit
http://www.digi.com.my.
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