Frequent shopper wisdom.
by Doyle, Mona
In-Store reported on two things that Lee's Supermarket in
Massachusetts is doing to make sure their best customers remain their
best customers:
First, they increase staffing at the times that their best
customers shop. Second, they are careful not to discontinue products
that their best customers buy.
Both are wise, the second is a "wow." Having what
customers want to buy when they want to buy it is the shortest and best
road to successful retailing.
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