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Grupo Herdez.(Mexico)(beer distribution contract)(Brief Article)


GRUPO HERDEZ, a Mexican processed foods company, began distributing Heineken-brand beer throughout the country in January, as part of an agreement with Heineken Mexico, a unit of the Dutch brewer. Mexico's imported beer market is estimated to be approximately US$100 million.

COPYRIGHT 2004 Freedom Magazines, Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

NOTE: All illustrations and photos have been removed from this article.


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