Titles of interest.(The 7 Habits of Highly Effective Teens)(In Trading Up: The New American Luxury )(Brief Article)

Imagine the owner of a shiny, new Mercedes-Benz nevertheless shopping at a discount clothing store. It happens. It seems many consumers are willing to pay a considerable sum for products and services that they deem emotionally attractive while looking for bargains on other items. In Trading Up: The New American Luxury (Portfolio), Michael Silverstein and Neil Fiske study the pressures that influence consumer habits. The authors explain how many companies create higher quality brands directed to the mass market. Useful for product creators, as well as sales strategies.

In The 7 Habits of Highly Effective Teens (Barnes & Noble), Sean Covey applies the same principles of the best seller The 7 Habits of Highly Effective People to teenagers and the difficult decisions they must make. The author offers a detailed guideline of steps that adolescents should take in order to improve their image, make friends, get along with their parents, stay away from the bad habits of their peers, and achieve their goals. It also provides strategies that adolescents can apply to their life today in order to lead them to success in adulthood.

Print Get the Mag Weekly Updates