New marketing fronts and advertising data ...; Web radio said to be ready for ads - New York times.

Internet radio companies such as AOL Radio@Network and Live365.com are starting to attract the attention of advertisers, says this piece. There are two key reasons: "The protracted legal and regulatory battles involving so-called Webcasters, the recording industry and the federal copyright authorities have dissipated, while the number of consumers who listen to the radio over their computers has risen to the point where the medium should begin to gain respect from mainstream advertisers." Interestingly, 20 million Americans listen to Webcasts at least once a week, while 39 million tune in at least once per month. The article covers the basics of a new advertising deal involving AOL and Yahoo and takes a look at other recent activity in the Internet radio space. This story may now be in the paid archive section of the NYT. http://www.corante.com/internet/redir/42468.html (Corante, March 22, 2004)