Capital budgeting models: theory vs.
practice.
by Cooper, William D.^Morgan, Robert G. ^Redman, Alonzo^Smith,
Margart
Capital budgeting decisions are crucial to a firm's success
for several reasons. First, capital expenditures typically require large
outlays of funds. Second, firms must ascertain the best way to raise and
repay these funds. Third, most capital budgeting decisions require a
long-term commitment. Finally, the timing of capital budgeting decisions
is important. When large amounts of funds are raised, firms must pay
close attention to the financial markets because the cost of capital is
directly related to the current interest rate.
The need for relevant information and analysis of capital budgeting
alternatives has inspired the evolution of a series of models to assist
firms in making the "best" allocation of resources. Among the
earliest methods available were the payback model, which simply
determines the length of time required for the firm to recover its cash
outlay, and the return on investment model, which evaluates the project
based on standard historical cost accounting estimates. The next group
of models employs the concept of the time value of money to obtain a
superior measure of the cost/benefit trade-off of potential projects.
More current models attempt to include in the analysis non-quantifiable
factors that may be highly significant in the project decision but could
not be captured in the earlier models.
This article explains budgeting models currently being used by
large companies, the division responsible for evaluating capital
budgeting projects, the most important and most difficult stages in the
capital budgeting process, the cost of capital cutoff rate, and the
methods used to adjust for risk. A possible rationale is provided for
the choices that firms are making among the available models. The
discussion identifies difficulties inherent in the traditional
discounted cash flow models and suggests that these problems may have
led some firms to choose the simpler models.
Previous Research Studies
Capital budgeting decisions are extremely important and complex and
have inspired many research studies. In an in-depth study of the capital
budgeting projects of 12 large manufacturing firms, Marc Ross found in
1972, that although techniques that incorporated discounted cash flow
were used to some extent, firms relied rather heavily on the simplistic
payback model, especially for smaller projects. In addition, when
discounted cash flow techniques were used, they were often simplified.
For example, some firms' simplifying assumptions include the use of
the same economic life for all projects even though the actual lives
might be different. Further, firms often did not adjust their analysis
for risk (Ross, 1986).
In 1972 Thomas P. Klammer surveyed a sample of 369 firms from the
1969 Compustat listing of manufacturing firms that appeared in
significant industry groups and made at least $1 million of capital
expenditures in each of the five years 1963-1967. Respondents were asked
to identify the capital budgeting techniques in use in 1959, 1964, and
1970. The results indicated an increased use of techniques that
incorporated the present value (Klammer, 1984).
James Fremgen surveyed a random sample of 250 business firms in
1973 that were in the 1969 edition of Dun and Bradstreet's
Reference Book of Corporate Management. Questionnaires were sent to
companies engaged in manufacturing, retailing, mining, transportation,
land development, entertainment, public utilities and conglomerates to
study the capital budgeting models used, stages of the capital budgeting
process, and the methods used to adjust for risk. He found that firms
considered the internal rate of return model to be the most important
model for decision-making. He also found that the majority of firms
increased their profitability requirements to adjust for risk and
considered defining a project and determining the cash flow projections
as the most important and most difficult stage of the capital budgeting
process (Fremgen, 1973).
In 1965, J William Petty, David P. Scott, and Monroe M. Bird
examined responses from 109 controllers of 1971 Fortune 500 (by sales
dollars) firms concerning the techniques their companies used to
evaluate new and existing products lines. They found that internal rate
of return was the method preferred for evaluating all projects.
Moreover, they found that present value techniques were used more
frequently to evaluate new product lines than existing product lines
(Petty, 1975)
Laurence G. Gitman and John R. Forrester Jr. analyzed the responses
from 110 firms who replied to their 1977 survey of the 600 companies
that Forbes reported as having the greatest stock price growth over the
1971-1979 period. The survey containing questions concerning capital
budgeting techniques, the division of responsibility for capital
budgeting decisions, the most important and most difficult stages of
capital budgeting, the cutoff rate and the methods used to assess risk.
They found that the discounted cash flow techniques were the most
popular methods for evaluating projects, especially the internal rate of
return. However, many firms still used the payback method as a backup or
secondary approach. The majority of the companies that responded to the
survey indicated that the Finance Department was responsible for
analyzing capital budgeting projects. Respondents also indicted that
project definition and cash flow estimation was the most difficult and
most critical stage of the capital budgeting process. The majority of
firms had a cost of capital or cutoff rate between 10 and 15 percent,
and they most often adjusted for risk by increasing the minimum
acceptable rate of return on capital projects (Gitman, 1977).
In 1981, Suk H. Kim and Edward J. Farragher surveyed the 1979
Fortune 100 Chief Financial officers about their 1975 and 1979 usage of
techniques for evaluating capital budgeting projects. They found that in
both years, the majority of the firms relied on a discounted cash flow
method (either the internal rate of return or the net present value) as
the primary method and the payback as the secondary method (Suk, 1981).
Capital Budgeting Techniques
Several models are commonly used to evaluate capital budgeting
projects: the payback, accounting rate of return, present value,
internal rate of return, profitability index models and others.
The payback model measures the amount of time required for cash
income from a project to exactly equal the initial investment. The
accounting rate of return is the ratio of the project's average
after-tax income to its average book value.
Academicians criticize both the payback and the accounting rate of
return models because they ignore the time value of money and the size
of the investment.
When the net present value model is used, the firm discounts the
projected income from the project at the firm's minimum acceptable
rate of return (hurdle rate). The net present value is the difference
between the present value of the income and the cost of the project. If
the net present value of the project is positive, the project is
accepted; conversely, if the net present value is negative, the project
is rejected. The internal rate of the return model equates the cost of
the project to the present value of the project. The net present value
and the internal rate of return models overcome the time value of money
deficiency; however, they fail to consider the size of a project.
Furthermore, the payback model does not consider returns from the
project after the initial investment is recovered. The profitability
index is a ratio of the project's value to its initial investment.
The firm then selects the project with the highest profitability index
and continues to select until the investment budget is exhausted. The
profitability index overcomes both the time value of money and the size
deficiencies.
Some decision makers have criticized the net cash flow method
because they simply do not agree with the decisions indicated by the
results from the models. In some cases, managers are reluctant to make
important decisions based on uncertain estimates of cash flows far in
the future. Thus, they consider only near-term cash flows or are
distrustful of the output of the models. In others, managers may have
predetermined notions about which projects to adopt and may, therefore,
"massage" the numbers to achieve the result they desire. Thus,
in many cases, the negative results occurred because of inappropriate
input into the models, rather than from the models themselves. One area
of particular concern is the choice of discount rate. For example,
Robert S. Raplan and Anthony A. Atkinson suggested, in 1985, that users
often employ too high a discount rate, either by choosing too high a
cost of capital or by using a higher rate as an adjustment for risk. An
inappropriately high discount rate yields too high a hurdle rate or too
low a net present value and thus a negative signal about the project.
They recommend using a discount rate that reflects the firm's true
cost of capital according to sound theory of finance. Moreover, they say
that risk should be analyzed by modeling multiple scenarios (best to
worst cases) in a manner similar to flexible budgeting. Finally, when
the discount rate incorporates inflation, the user must be careful to
adjust future cash flows for inflation as well (Kaplan, 1985).
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