More convenient supermarkets.
by Doyle, Mona
[ILLUSTRATION OMITTED]
In the More Convenient Supermarkets table at left, 84% of the
respondents agreed (and 57% agreed strongly) that supermarkets would be
more convenient if they had fewer hout of stocks. Almost a many agreed
that they would be more convenient if they took anything back or
eliminated or speeded up checkout.
MORE CONVENIENT SUPERMARKETS
Changes that would make Top Box Top Two
supermarkets more Only Boxes
convenient:
1. Fewer out of stocks 57% 84%
2. Take anything back 57 81
3. Eliminate/speed-up 49 81
checkout
4. Being friendlier 46 81
5. Fewer gimmicks 49 73
6. No cards needed 49 70
7. Service departments 30 68
like pharmacy and fish
open all hours store is
open
8. One stop shopping 46 62
9. Samples of new products 35 62
up front
10. Selling postage stamps 32 54
11. Being in stock earlier 30 46
in the morning
12. Basic items up front 22 42
13. Being in stock later 19 38
in the afternoon
14. Customer information 24 38
stations around store
15. Drive through window 27 32
Happy Summer! Mona Doyle
COPYRIGHT 2004 Consumer Network,
Inc Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.