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More convenient supermarkets.


by Doyle, Mona
The Shopper Report • July-August, 2004 • consumer preferences
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In the More Convenient Supermarkets table at left, 84% of the respondents agreed (and 57% agreed strongly) that supermarkets would be more convenient if they had fewer hout of stocks. Almost a many agreed that they would be more convenient if they took anything back or eliminated or speeded up checkout. MORE CONVENIENT SUPERMARKETS Changes that would make Top Box Top Two supermarkets more Only Boxes convenient: 1. Fewer out of stocks 57% 84% 2. Take anything back 57 81 3. Eliminate/speed-up 49 81 checkout 4. Being friendlier 46 81 5. Fewer gimmicks 49 73 6. No cards needed 49 70 7. Service departments 30 68 like pharmacy and fish open all hours store is open 8. One stop shopping 46 62 9. Samples of new products 35 62 up front 10. Selling postage stamps 32 54 11. Being in stock earlier 30 46 in the morning 12. Basic items up front 22 42 13. Being in stock later 19 38 in the afternoon 14. Customer information 24 38 stations around store 15. Drive through window 27 32

Happy Summer! Mona Doyle


COPYRIGHT 2004 Consumer Network, Inc Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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