More convenience wishes.
by Doyle, Mona
The things that our shoppers listed as needing convenience updates
indicate that plastic packages are seen as more convenient than glass,
that cereal seems inconvenient for multiple reasons, that many snack
items are still in packages that shoppers feel are inconvenient, and
that items that are hard to open are just not seen as very convenient no
matter how convenient they are once they are opened.
[ILLUSTRATION OMITTED]
Multi-citations:
* Applesauce
* Bacon
* Cereal
* Chips, snack foods, crackers
* Spaghetti sauce
* Rice
Single-mention wishes included canned veggies with pull-tops, deli
without lines, cooked ground beef, easier-open juice and milk cartons,
easier to use makeup, and easier to open and reseal blocks of cheese.
Happy Summer! Mona Doyle
COPYRIGHT 2004 Consumer Network,
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Copyright 2004, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.