Latin Trade launches new language & new look: Portuguese-langugage edition hits newstands in Brazil in June 2004.(Focus On)(busi

LATIN TRADE, the No. 1 pan-regional business magazine covering Latin America and the Caribbean, celebrates 11 years of success in Brazil with the launch of a Portuguese-language edition in June 2004.

"The phenomenal growth of LATIN TRADE reflects Latin America's growing role in global markets," says Mike Zellner, publisher of LATIN TRADE, the only business magazine published in Spanish, English and Portuguese. Since the magazine's founding in 1993, Latin American exports have almost tripled and LATIN TRADE audited circulation has grown from 30,000 copies each month to more than 90,000 today, with 85% being paid subscribers.

"The Portuguese language edition makes our award-winning editorial content available to more readers in Brazil, one of the world's most important countries," Zellner says. Beginning in June 2004, LATIN TRADE in Portuguese is being distributed to the magazine's 25,000 Brazil subscribers, who were receiving the English language edition.

To commemorate the launch of the Portuguese-language edition, LATIN TRADE hosted on June 8 a CEO Roundtable called Mercado Global, Impacto Local for more than 120 Brazilian executives at the Hilton Morumbi in Sao Paulo. Sponsored by Samsung and Universo Online (UOL), the event featured presentations from TAM President Marco Antonio Bologna, UOL COO Marcelo Epperlein, AmCham Sao Paulo and Dixie Toga President Sergio Haberfeld, IBM Brazil President Rogerio Oliveira and Hilton Group Latin America Director Tom Potter about the impact of global trends on business in Brazil.

In concert with the new language, LATIN TRADE has launched a new look. The redesign includes a revitalized brand from Landor Associates, the world's leading brand consultancy. The magazine has also added expanded coverage of technology, logistics and a new data section with exclusive economic forecasts for the leading Latin American countries.

LATIN TRADE, published monthly in Spanish, English and Portuguese, has more than 350,000 readers worldwide. Now in its 11th year, the magazine also publishes an executive business travel guide in Spanish and, starting in October 2004, in Portuguese, luxury living supplement LT Style and hosts the annual LATIN TRADE Bravo Business Awards honor-ing corporate and political leaders for their contribution to progress in Latin America and the Caribbean. Bravo X, the 10th Annual LATIN TRADE Bravo Business Awards, will be held Oct. 29, 2004 at the historic Biltmore Hotel in Coral Gables, Florida.

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