Forty percent of our shoppers like the idea of the Sears/Kmart
merger, but only 24 percent think they'll shop at either store any
more because of it. What would get them to shop more at what one of our
shoppers called "the newlyweds"?
[ILLUSTRATION OMITTED]
* 48% say they'll surely shop more if the prices get better
* 40% say they'll surely shop more if the assortment gets
better
* 28% say they'll surely shop more if the service gets better.
All of which suggests that Wal-Mart is still leading the band.
COPYRIGHT 2005 Consumer Network,
Inc Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2005, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.