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VIVENDI UNIVERSAL GAMES DEBUTS THE INCREDIBLE HULK GAME.

Multimedia Publisher • Feb 1, 2005 •

Vivendi Universal Games (VU Games) has developed The Incredible Hulk for the PlayStation 2 computer entertainment system, the Xbox video game system from Microsoft and Nintendo GameCube. Developed by Radical Games, creators of the The Simpsons: Hit & Run, the new action/adventure game will feature the ultimate in destructible environments, an awesome Hulk-powered ability to weaponize any object and a massive free-roaming, fully interactive world.

"Our collaboration with Marvel on The Incredible Hulk will give gamers the opportunity to play as one of the most powerful and exciting characters to ever exist," said Michael Pole, EVP, Worldwide Studios, VU Games. "The Incredible Hulk will deliver unlimited power and freedom immersed in an authentic world that will engage Hulk fans and core gamers."

"We are very excited to have Radical developing this new Hulk title, continuing another blockbuster Marvel game franchise," said Ames Kirshen, director Of Video Game Development at Marvel Enterprises. "Vivendi Universal Games and Radical are creating an interactive world where the player will have all of the freedoms and larger than life abilities of the Hulk in enormous and interactive 'sandbox' environments which really capture the essence of the character."

In The Incredible Hulk, players can jump anywhere, climb anything and smash everything -- even destroy entire buildings -- as the Hulk, the strongest hero there is! Gamers will create their own Hulk-powered weapons from anything they can rip out of the environment, unlock new moves to battle huge enemies in epic boss fights and experience deep and varied game elements by exploring free-roaming non-mission and side mission gameplay.

Based on The Incredible Hulk character franchise from Marvel Enterprises, this action-packed game is brought to life through a compelling storyline written by Eisner Award-winning comic book writer Paul Jenkins (Hulk, Spider-Man) and high-quality original art created by signature comic artist Bryan Hitch (The Ultimates), providing an unprecedented integration with The Incredible Hulk universe.

The Incredible Hulk will be available at retail in Summer 2005 for a suggested retail price of $39.99.

About Xbox

Xbox is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia. Xbox can be found on the World Wide Web at http://www.xbox.com/.

About Marvel Enterprises, Inc.

With a library of over 5,000 proprietary characters, Marvel Enterprises, Inc. (NYSE:MVL) is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused in three areas: entertainment (Marvel Studios) and licensing, comic book publishing and toys (Toy Biz). Marvel facilitates the creation of entertainment projects, including feature films, DVD/home video, video games and television based on its characters and also licenses its characters for use in a wide range of consumer products and services including apparel, collectibles, snack foods and promotions. Marvel's characters and plot lines are created by its publishing segment that continues to expand its leadership position in the U.S. and worldwide while also serving as a source of intellectual property. Marvel can be found on the World Wide Web at http://www.marvel.com/.

About Radical Games

Radical Games is one of North America's leading developers of interactive entertainment. Founded in 1991 and headquartered in Vancouver, British Columbia, Radical's 200+ employees have created entertainment products for the industry publishers, such as Vivendi Universal Games, Fox Interactive, and Microsoft. High-grossing titles include Simpsons Hit and Run, Simpsons Road Rage, The Hulk, and Independence Day. The company maintains an in-house Research and Development team run by industry leaders in 3D graphics and real time technology.

Radical's CEO is the chairman of New Media BC, and in 2001, was named Ernst and Young's Media and Entertainment Entrepreneur of the Year. In 2004 Radical was recognized as one of British Columbia's top 3 employers. The company is a member of the BC Advanced Systems Institute, New Media BC, and the Vancouver Board of Trade. For more information about Radical, visit the company's web site at http://www.radical.ca.

About Vivendi Universal Games

Headquartered in Los Angeles, VU Games is a global developer, publisher and distributor of multi-platform interactive entertainment. Its development studios and publishing labels include Blizzard Entertainment, Sierra Entertainment, Fox Interactive and Massive Entertainment. VU Games' library of over 700 titles features properties such as Warcraft, StarCraft, Diablo and World of Warcraft from Blizzard Entertainment; Crash Bandicoot, Spyro The Dragon, Empire Earth, Leisure Suit Larry, Ground Control and Tribes.

Vivendi Universal Games can be found on the World Wide Web at http://www.vugames.com/.

For more information, call 310/431-4385.


COPYRIGHT 2005 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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