Eatery generates traffic with e-mail.(Email marketing)(Brief Article)

Sol Grill, a Newport Beach, CA restaurant has reportedly increased its customer traffic by 20% with an e-mail marketing program, developed with the help of mUrgent Corp., an e-mail marketing firm based in Santa Ana, CA.

After purchasing the restaurant earlier this year the new owners opted for e-mail advertising, rather than direct mail or space advertising to maintain customer loyalty and attract new customers.

A database has been developed to target promotions to customers who provide their e-mail addresses. The restaurateurs Misty and Peter Thorne said the response has shocked them. DirectNewsline Dec 21, 2004

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