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TRUEPOSITION LAUNCHES TRUENORTH MANAGED LOCATION SERVICES.

Tele-Service News • April 1, 2005 •

TruePosition, Berwyn, Pa., the world's largest company solely dedicated to the development and implementation of wireless location products, services and devices, has launched TrueNorth(TM) Managed Location Services, a network of leading location experts whose combined capabilities will change the way wireless operators develop and deliver safety and security related Location Based Services (LBS) in Latin America.

Based on feedback and demand for enhanced safety and security applications from the wireless operator and end-user communities in Latin America, TruePosition has developed TrueNorth MLS to provide network operators with a fully managed single interface to all the elements of the wireless location value chain for the first time.

"TrueNorth MLS gives Latin American operators a simplified way to enable advanced location capabilities for critical information applications such as personal safety and security services, which are in high demand," explained Joe Sheehan, president of TruePosition. "TruePosition's roots are in providing location solutions to support the needs of public safety. Through our work supporting the US 911 emergency services mandate we have developed extensive expertise in the development of high accuracy, high reliability location systems. Currently our United States solutions provide high accuracy location coverage for over 150 million people and are saving and improving lives every day."

The solution comprises three key components: the TrueNorth Location System (including the full range of core Position Determining Equipment and middleware), a suite of consumer and enterprise TrueNorth Applications focused on safety and security such as child monitoring, turn-by-turn navigation, fleet tracking and traffic alerts, accessible either through mobile terminals or specialized devices) and TrueNorth Support, which provides design and management capabilities at all levels of the value chain.

At the heart of the TrueNorth MLS offering is the TrueNorth(TM) Location System, provided by TruePosition. The Location System combines the widest variety of positioning technologies, including U-TDOA, Cell ID, Enhanced Cell ID, A-GPS and future hybrid solutions. This strong technology infrastructure provides the capability to support the location accuracy and quality of service levels that critical information services require.

The TrueNorth Location System integrates seamlessly with operators' existing location infrastructure and applications, allowing them to use the most appropriate location technology for each application in every environment - both now and in the future. The TrueNorth offering provides a clear migration path from entry-level location systems, to more advanced higher accuracy and performance solutions making it possible for operators to grow their location capabilities in conjunction with the market's requirements.

Aligning with leading industry experts Agilent Technologies, Redknee, Autodesk, Nour and Tekel enables TrueNorth MLS to present the broadest base of wireless location technology, services, applications, support and expertise currently available.

About the TrueNorth MLS network

TruePosition

TruePosition is the world's largest company solely dedicated to the development and implementation of wireless location, products and services, providing complete solutions to support the wireless location needs of the global marketplace.

TruePosition's heritage lies in the development of advanced location systems which include handset, network and hybrid location solutions. Its location products are in use today, providing high accuracy location coverage for over 150m people.

At the heart of the TrueNorth MLS offering is the TrueNorth(TM) Location System, provided by TruePosition. The Location System combines the widest variety of positioning technologies, including network and handset-based location solutions such as U-TDOA, Cell ID, Enhanced Cell ID, A-GPS and future hybrid solutions. These technologies are supported by TruePosition's leading SMLC (Serving Mobile Location Center), which is the only product on the market that can provide support for all location methodologies.

By acting as the single point of contact for customers, TruePosition will remove the need to deal separately with all the elements of the location value chain.

For more information, visit http://www.trueposition.com or call 215/867-8600, ext. 244/235.

Agilent Technologies

Agilent is a global technology leader in communications and the number one supplier of service assurance systems. Agilent's solutions are deployed in support of meeting the mission critical US E-911 Mandate.

Agilent supports TrueNorth MLS with access7 Location, a non-intrusive, network-level solution that monitors, collects and correlates data from the network, enabling operators to unlock the value of their existing infrastructure and benefit from the revenue potential of high value LBS. This flexible solution can scale as usage of location services ramps and adapt dynamically to the requirements of new Location applications, while maintaining network performance. Detailed location-based network performance measures can also be collected and analyzed to enable operators to minimize the impact of service-threatening network issues. It supports many levels of location accuracy from Cell ID, through Enhanced Cell ID to U-TDOA and hybrid solutions.

For more information, visit http://www.agilent.com.

Redknee

Redknee is a leading provider of telecommunication software solutions, which enable network operators and service providers to deliver innovative value-creating services. Redknee's next-generation software solutions deliver innovative services to over 25 top tier network operators, with more than 185 million subscribers worldwide. Customers include Vodafone, E-Plus and O2.

The company will be bringing a variety of core location & presence service offerings to TrueNorth MLS, including:

Enhanced Location Services (ELS) is a mobile gateway that securely manages interactions between location-based applications and positioning information. It supports information retrieval from all location technologies - including network-based U-TDOA (Uplink Time Difference of Arrival), A-GPS, Cell ID, Enhanced Cell ID and future hybrid solutions.

Enhanced Presence Server (EPS) allows operators to launch presence-enabled applications such as Push to Talk over Cellular (PoC), Instant Messaging and Enhanced Contact List.

For more information, visit http://www.redknee.com.

Autodesk Location Services

Autodesk Location Services is a division of Autodesk, Inc. (NASDAQ:ADSK) , the world's leading software and services company for the building, manufacturing, infrastructure, digital media, and wireless data services fields. Autodesk's solutions help customers create, manage, and share their data and digital assets more effectively. As a result, customers turn ideas into competitive advantage by becoming more productive, streamlining project efficiency, and maximizing profits.

As a leader in the development of core location offerings and applications, Autodesk Location Services will bring TrueNorth MLS services in a number of areas including web-based and mobile-based privacy management and comprehensive geospatial support. Autodesk will also bring a full suite of specialized end user services to the TrueNorth offering - from consumer services such as enhanced directory assistance and friend-finder, to personal and enterprise productivity applications such as traffic, navigation and workforce management.

For more information, visit http://locationservices.autodesk.com/index.htm

Tekel

Tekel Network, a wholly owned subsidiary of Global Consulting Touch, S.L., was established in 2002 with the express goal of creating and providing Location Based Services (LBS) for the next generation of wireless devices.

Tekel brings TrueNorth MLS a robust product offering of attractive handset and device-based location services. These include a variety of solutions for personal, asset and vehicle tracking in addition to a full suite of handset- based convenience and productivity solutions targeted at the consumer space. Supported services provide high-quality user experiences by allowing personalization and customization, and including advance contents and 2D/3D location user interfaces.

Tekel products deliver a wide range of real-time functionalities (courier and messenger service, crossed location amongst users, emergency calls, roaming, antitheft, secured transaction platform) either through the Internet or through the cell phone itself.

As of today, Tekel Network enables connectivity, contracts and joint ventured alliances with cellular operators in 20 different countries over 3 continents.

For more information, visit http://www.tekel.net.

Nour Communications Inc.

Established in 1989, Nour Communications Co. is part of the ASTRA Group of Companies (ranked 37th among the Top 100 Companies in Saudi Arabia). Nour is an industry leader in the design, supply and installation of telecommunications equipment, and is constantly at the forefront of technological challenges in developing telecommunications networks.

Nour will bring a full portfolio of distribution, engineering and support services for the TrueNorth offering. Nour has strong competence in networking, switching, transmission systems and GSM projects and also has strengths in Information Technology, public security applications, network management, security & certification and many other sectors, which will be of great value to TrueNorth customers.


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COPYRIGHT 2005 Worldwide Videotex Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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