E-mail marketing open rates, by industry, Q4 2003
& Q4 2004.
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[GRAPHIC OMITTED]
E-Mail Marketing Open Rates, by Industry, Q4 2003 & Q4 2004
Q4 2003 Q4 2004
Financial services 43.5% 35.8%
Business products and services 43.2% 38.8%
Consumer products 42.6% 35.6%
Travel 40.3% 33.7%
Publisher-business 39.2% 34.4%
Retail and catalog 34.2% 28.7%
Publisher-consumer 31.5% 30.2%
Consumer services 31.4% 31.4%
Source: DoubleClick, March 2005
063556 [c]2004 eMarketer, Inc.
www.eMarketer.com
Note: Table made from bar graph.
COPYRIGHT 2005 Sarah Stambler's Marketing with
Technology News Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2005, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.
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