Internet Yellow Pages and the small advertiser.

If you're wondering where to put your advertising dollars online for the coming year you'll be interested in the findings of the Kelsey Group. The company tracks the following media in their Local Commerce Monitor Study -- covering online and print Yellow Pages, newspapers, direct mail, magazines, outdoor, coupons, local television, Web sites, search engine key word buys, e-mail and online city guides.

Kelsey found only pay-per-click Internet Yellow Pages showed a statistically significant jump in planned spending of about 6% for the next year.

To read the full text article that appeared on Clickz and visit the Kelsey site:

http://www.kelseygroup.com/news/2005/clickz 050721.htm

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