July 18, 2005
Do consumer blog-reading habits impact shopping and purchasing
behavior? BIGresearch has the scoop.
The following is from our SIMM VI database of over 14,000
respondents displaying the differences in the influence of blogging
directly on purchase decision to eat out, telecom services, medicines,
car and truck, home improvement, grocery, apparel/clothing and
electronics.
Dollar General and Dollar Store are two distinct discount retail
chains where most items sell for $5.00 or less.
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Overall, for Dollar Store customers, blogging has greater influence
than Dollar General bloggers on their purchase. Blogging has greatest
influence on Dollar General customers in purchase decisions regarding
home improvement, electronics, telecom services and grocery, compared to
Dollar General customers. Blogging has very little influence on purchase
decision in almost every category, but it does compare favorably on
eating out. The above data can start to chart the potential power of the
new media influence on concrete purchase decisions by retail channels.
Media planning and ROI elements by retail channel are important to
retailers and manufacturers.
BIGresearch is an Ohio-based online marketing intelligence and
internet-powered marketing research company.
By BIGresearch
COPYRIGHT 2005 Sarah Stambler's Marketing with
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