Research round up stats & insights you can use: still spammin'.

July 27, 2005

eMarketer uncovers surprising news on spam's continued prevalence: it works.

Though spam is widely reviled, it is still piling up in in-boxes. A recent poll by the Robert H. Smith School of Business at the University of Maryland found that more than 10 percent of respondents said they received 40 or more spam emails a day. Alas, the reason for spam's continued prevalence is probably pretty simple: it works. Recent data from the Pew Internet and American Life Project suggest that more than 5 percent of internet users have purchased something offered in an unsolicited message.

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eMarketer aggregates, filters, organizes and analyzes data from more than 1700 research firms, consultancies and government agencies around the globe. US Internet Users Who Have Ordered a Product or Service Offered in an Unsolicited E-Mail, 2003-2005 (as a % of respondents) June 2003 7% February 2004 5% January 2005 6% Note: n=1,295 Source: Pew Internet & American Life Project, April 2005 064211 [c]2005 eMarketer, Inc. www.eMarketer.com Note: Table made from bar graph.

By eMarketer