Research round up stats & insights you can use: paid search?(Brief Article)

July 20, 2005

eMarketer uncovers surprising news on user awareness of the difference between paid and unpaid search listings.

A Harris Interactive poll, sponsored by icrossing, found that many internet users are not familiar with the difference between organic search results and paid search results. And experience online didn't necessarily correlate with knowledge. Even among surfers with five or more years of online experience, most were not familiar with the difference between sponsored and natural results.

eMarketer aggregates, filters, organizes and analyzes data from more than 1700 research firms, consultancies and government agencies around the globe.

By eMarketer

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