POWERDSINE UNVEILS 3012 POE MIDSPAN FOR SME MARKET.

PowerDsine Ltd. (NASDAQ: PDSN), a pioneer in Power over Ethernet (PoE) solutions, has unveiled its 3012 PoE Midspan. This Midspan is designed specifically for the Small Medium Enterprise (SME) market, where Wireless LAN (WLAN) adoption is increasing. The 3012 PoE Midspans connect between Ethernet switches and powered devices, such as WLAN access points, VoIP phones and network security cameras, to allow a simple and cost-effective way for SMEs to deploy lower density installations of these terminals.

The 3012 Midspan, which is the latest product to emerge from the PowerDsine Midspan portfolio, is compliant with the IEEE 802.3af PoE standard and also supports pre-standard terminals as well as legacy Ethernet switches. The PowerDsine 3012 is different from other PoE midspan solutions in the market because it is compact and it offers a low price per port in this port density.

PoE Midspans enable SMEs to upgrade their existing Ethernet switches, are easy to install and do not require any additional infrastructure. They, therefore, reduce installation cost and enable rapid deployment of new powered terminals without disruption to network operation. Like all other PowerDsine midspans, with the 3012, there is no need to replace the existing Ethernet switch when adding PoE functionality to the network. In addition, the 3012 Midspan can operate in conjunction with an Uninterruptible Power Supply (UPS), and thus distribute power to all powered terminals in the event of a power outage.

In WLAN deployments, for example, the PowerDsine 3012 PoE Midspan supports up to 12 access points, allowing IT managers to consolidate PoE power distribution as they add more access points to their wireless network. Traditionally, IT managers at small- to medium-sized businesses utilized one-port power injectors as they expanded their PoE-enabled wireless networks, but this inelegant solution creates a mess of wires in the wiring closet. With the 3012 Midspan, IT managers can easily add PoE-enabled wireless access points as their enterprise wireless network grows.

"Wireless LAN installations that use PoE are being adopted across all markets in part because they enable the supply of operating power over Ethernet cabling to power devices that are situated in places where it is awkward or uneconomical to install an AC outlet," said Igal Rotem, CEO and co-founder of PowerDsine. "PowerDsine's 3012 Midspan is tailored to address the budgetary constraints of small- to-medium-sized businesses that desire the flexibility to expand their enterprise networks."

The 12-port 3012 PoE midspan is the latest member of PowerDsine's 3000 Midspan family, which includes the one-port 3001 and the six-port 3006 Midspans. The PowerDsine 3012 PoE Midspan, which is immediately available, is priced at $519 per unit.

About Power over Ethernet Technology

PoE is a technology for wired Ethernet, the most widely installed local area network technology in use today. PoE allows the electrical power necessary for the operation of each end-device to be carried by data cables rather than by separate power cords. It minimizes the number of wires that must be used in order to install the network, resulting in lower cost, less downtime, easier maintenance and greater installation flexibility.

About PowerDsine

PowerDsine Ltd. (NASDAQ: PDSN) designs, develops and supplies integrated circuits, modules and systems that enable the implementation of Power over Ethernet in local area networks, providing the capability to deliver and manage electrical power over data network cables. PowerDsine offers integrated products and system solutions to communications equipment manufacturers in the telecom and datacom industries who incorporate them into, or bundle them with, their products. PowerDsine is a founding member of the IEEE 802.3af Task Force.

For more information, visit http://www.powerdsine.com or call 703/390-1537.