As brand types blur.

It isn't only formats that are blurring these days. Store brands and national brands have come closer together as many store brands have been upgraded many national brands stood still or were cheapened.

Two-thirds of our shoppers still believe that switching to a store brand saves a significant amount of money, often without a sacrifice in packaging or product quality. More than two-thirds agreed that the packaging of store brands is as least as good as that of national brands, and that some of the companies that make the store brands they buy are the same companies that make national brands. Statement Agree Disagree The packaging of most store brands I've tried is at 81% 14% least as good as national brands I think some of the companies that make the store 76% 5% brands I buy are the same companies that make the national brands The packaging of some store brands I've tried is at 71% 6% least as good as national brands Switching to a store brand usually saves a significant 67% 10% amount The labeling of some store brands I've tried is at 59% 5% least as good as national brands' labeling Many store brands that I've tried are at least as good 57% 10% as national brands The labeling of most store brands I've tried is at 57% 19% least as good as national brands' labeling I think most of the companies that make the store 52% 24% brands I buy are the same companies that make the national brands Most store brands that I've tried are at least as good 38% 33% as national brands No store brands that I've tried are as good as national 19% 67% brands Switching to a store brand usually saves very little 10% 62% The packaging of most store brands I've tried is not as 8% 76% good as the packaging of national brands The labeling of most store brands I've tried is not -- 77% good as national brands' labeling