Drug companies are taking some big hits these days, and a massive
overdose of drug advertising is taking as much of the blame as the
coverage going to company lies about the risks associated with Vioxx. As
recently as two years ago, most of our consumers were in favor of drug
advertising because it was informative and educational and helped to
level the playing field between consumers and their doctors. Today, most
of our consumers say "enough already."
The consumer thumbs-down is based on a combination of negatives:
* Over 60 percent of our shoppers think prescription products are
overpriced. Those with insurance that covers drugs are paying more in
co-pays as well as hearing more about the high prices
* The advertising has been omnipresent, overdone, and
over-promising
* The media says the company has lied about risks.
Statement Agree Disagree
Consumer loses useful info if prescription drugs are 29% 52%
not advertised
Prescription drug advertising is important because it 24% 57%
informs us about new ways to have our needs met
Prescription drug advertising has gotten completely out 71% 14%
of hand
Prescription drug advertising gets me and others I know 29% 57%
to get health information on line
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