Political economy of regulation of broiler
contracts.
by Vukina, Tomislav^Leegomonchai, Porametr
In this paper we present a brief history of regulation of broiler
contracts whose main characteristic has been that virtually all
regulatory attempts on either federal or state levels have failed. We
identify two possible sources of market failure that may justify
regulation: asymmetric bargaining power between integrators and contract
growers and imperfect information. We search for the explanation for
this outcome by comparing the public interest theory of regulation with
the interest group theory (Posner 1974).
Based on the existing literature on possible market failures in
broiler contracts, we found that empirical evidence in support of those
is rather weak. This may or may not explain the existing lax regulatory
environment in which poultry processors operate from the public interest
theory's point of view. However, we can build a more compelling
case for the lack of regulation resorting to the interest group
theory's main arguments as formulated by Becker (1983).
Broiler Industry Organization
Modern broiler industry is a vertically integrated system of
production, processing, and distribution. Broiler companies (called
integrators) control all stages of production ranging from breeding
flocks and hatcheries to broiler grow-out and processing. Over the past
40 years, the industry has become increasingly concentrated such that in
2002 the industry's five-firm concentration ratio based on the
volume of production was 55.41. The largest five firms in the industry
are Tyson Foods, Goldkist, Pilgrim's Pride, ConAgra Poultry, and
Perdue Farms (see table 1). The industry is mainly concentrated in the
Southeastern region of the United States. This region produces more than
85% of U.S. broiler meat. The Southeastern region has a comparative
advantage in raising chickens due to the warm climate and inexpensive
farm labor. In 2002, Georgia was the leading state in broiler production
with 15% of U.S. production, followed by Arkansas, Alabama, Mississippi,
and North Carolina (see table 2).
The finishing stage of broiler production (the final stage of the
production process where one-day-old chicks are brought to the farm and
grown to market weight) is organized almost entirely through contracts
between processors and independent growers. As seen from table 2, in
2002 there were over twenty thousand farms with broiler contracts, the
majority of them concentrated in the top five broiler producing states.
Modern broiler contracts are written by the integrator and offered
to prospective growers on a take-it-or-leave-it basis. Contracts
typically cover only one flock of birds at a time and generally do not
guarantee any specific number of flocks per year. In order to obtain a
contract, prospective broiler growers are responsible for constructing
broiler facilities according to integrator's specifications.
Growers are also responsible for labor, utility costs (electricity and
water), clean-up costs, and dead birds disposal. The integrator provides
baby chicks, feed, medication, and the services of field personnel and
decides on the volume of production (the rotation of flocks on a given
farm and the density of birds in a given house). The distribution of
production inputs (feed and chicks) and the requests for the facilities
and equipment upgrades and replacements are also under the discretion of
the integrator.
The majority of contracts are settled via tournament-based schemes,
consisting of a base payment per pound of live meat and the bonus
payment. The bonus payment is tied to the grower's performance
relative to other growers. Generally, the relative performance is
measured by the difference between a grower's individual settlement
costs (the costs of integrator supplied inputs) and group average
settlement costs. For below average settlement costs the grower receives
a bonus and for the higher-than-average settlement costs he receives the
penalty (for details see Vukina, 2001).
Production contracts have played a decisive role in the broiler
industry's remarkable growth but the integrator-grower relations
have gradually worsened. Starting in the mid 1990s the tensions have
received increasing attention nationwide. The National Contract Poultry
Grower Association (NCPGA), state and federal legislators, and the USDA
have started to systematically seek information about the impact of
integrators practices and contractual arrangements on contract growers.
According to Ilvento and Watson (1998) and the FLAG (1) (2001) survey,
the issues of major concern to growers are: (a) use of tournament
schemes to determine payments, (b) concerns about quality of inputs
(chicks and feed), (c) high number of birds condemned at the plants with
unsatisfactory explanation, (d) pressure to adopt housing improvements
and equipment upgrades, (e) questionable accuracy of weighing chicks and
feed, (f) timing and frequency of flock placements, (g) inadequate
contract dispute resolution procedures, and (h) retaliation for joining
grower associations.
Regulation of Contracts
The main federal legislation concerning contracts in agriculture is
the Packers and Stockyard Act (P & S Act), originally enacted in
1921 and enforced by the Grain Inspection, Packers and Stockyards
Administration (GIPSA) of USDA. Its role is to prohibit activities that
might adversely affect fair competition. Originally, the P & S Act
did not directly consider contracts between poultry processors and
contract growers. However, in 1987, the definition of "a live
poultry dealer" in the P & S Act was changed to include the
company who owns the birds and arranges for growers to raise and care
for live poultry. This change brought broiler contracts under the P
& S Act. From that time on, the USDA has passed regulations
providing more detailed requirements covering contractual relationships
in the statutory provisions.
Another federal law affecting integrator-grower relations is the
Agricultural Fair Practice Act (AFPA) of 1967. Under this law, the right
of contract poultry growers to decide freely whether or not to join the
associations of growers is protected from interference by poultry
companies. In general, attempts to persuade growers to join or dissuade
growers from joining producer associations are unlawful if they involve
coercion, discrimination, or intimidation of any kind. However, the AFPA
does not require that a poultry company deal with growers who are
members of an association as long as this decision is not based on
membership in the association. This means that a poultry company could
defend itself against the claim of violating the AFPA by showing that it
had another lawful reason for the decision not to deal with the grower
(FLAG 2001).
Due to many existing loopholes in the current regulation, there
were several attempts at the federal level to regulate broiler contracts
in recent years. In 1997, in an advanced notice of proposed rulemaking,
GIPSA announced that it is considering "the need for issuing
substantive regulations to address concerns in the poultry industry with
respect to contract payment provisions tied to the performance of other
growers" (Federal Register, p, 5935). In 1998, the National
Commission on Small Farms recommended that the Secretary of Agriculture
evaluate the need for federal legislation to provide uniform contract
regulations for all growers engaged in agricultural production
contracts. In reference to poultry contracts, the recommendation
specifically focused on the factors used in ranking growers and
determining performance payments (USDA, 1998). No concrete regulatory
actions were taken as the result, but the pressure from the
growers' circles to do something continued.
In 1999, Representative Marcy Kaptur (Ohio) introduced in the House
of Representatives two bills. Bill H.R. 2829 ("Poultry Farm
Protection Act of 1999") sought to amend the P & S Act to
provide the Secretary of Agriculture with administrative authority to
investigate live poultry dealers. H.R. 2830 ("Family Farmer
Cooperative Marketing Amendments Act of 1999") would amend the AFPA
to provide for the accreditation of associations of agricultural
producers, promote good faith bargaining between such associations and
the poultry companies, and strengthen the enforcement authorities to
respond to violations of the AFPA. Both of those attempts were stalled
in various subcommittees in the House Committee on Agriculture.
In 2000, Senator Tom Harkin (Iowa) introduced bill S. 3243
("Agricultural Producer Protection Act of 2000." The bill
would set minimum standards for agricultural contracts, requiring
good-faith negotiation between integrators and grower associations. In
2001, Tom Daschle (South Dakota) proposed the same kind of legislation
called "Securing a Future for Independent Agriculture Act of
2001," (S. 20). Both bills were read twice and referred to the
Committee on Agriculture, Nutrition, and Forestry, with no further
action taken. (2)
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