Canadian-U.S. marketing group lauded.(MARKETING)

North to Alaska, a marketing consortium comprising the Alaska Travel Industry Association, Travel Alberta, Tourism British Columbia and Yukon Tourism, recently was awarded the Travel Industry Association Destiny Award for Marketing Programs.

North to Alaska competed against 21 entries in the Marketing Programs category. The Destiny Awards are awarded by the National Council of Destination Organizations, an industry council of the Travel Industry Association (TIA).

North to Alaska received the award for their research-driven Direct Mail and online marketing campaigns. The Direct Mail and online marketing campaigns are supported by a North to Alaska print brochure and Web site, which allow potential visitors to learn about scenic road trips, spectacular scenery, wildlife and cultural/recreational activities that can be enjoyed along the driving routes.

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