POW! Entertainment, Beverly Hills, Calif., had the foresight early
on to form strategic alliances and develop mobile content to lock in a
firm position in the burgeoning wireless marketplace, as reported by
Inside Wallstreet Report. After nearly two years in development,
POW!'s efforts have paid off in a very big way: Sprint, the
nation's most powerful wireless network, has officially listed Stan
Lee's POW! Mobile Channel as Sprint's Channel 70.
Stan Lee's POW! Mobile Channel can now be accessed by
Sprint's Power Vision subscribers, right along with The Cartoon
Network, The Weather Channel, ESPN, Fox Sports, Comedy Central,
Hollywood Insider, Universal Pictures, Nickelodeon, MTV, ABC News Now,
Hanna-Barbera, NFL Network, Saturday Morning TV, Looney Tunes, Warner
Brothers Trailers, Sirius Music, Primetime TV, Sony Pictures Trailers,
VH1, CNN toGo, and other Sprint channels. This makes POW! ENTERTAINMENT
part of one of the world's largest mobile broadband networks.
The Sprint Power Vision platform is a great fit for POW!'s
founder Stan Lee, the creative genius behind Spiderman, X-Men, Fantastic
Four, Daredevil and now Stan Lee's POW! Mobile Channel, which comes
just in time for the holidays.
"Holiday travelers will see that it doesn't matter
whether grandma has cable, or if you get stuck in the airport for hours.
You'll always have access to hours of entertaining live and
on-demand programming with Sprint TV on a Sprint Power Vision
phone," said Alana Muller, director of product marketing for
Sprint. The company also announced wireless partnership with "The
Ellen DeGeneres Show," which is now available as Sprint's
Channel 76.
Stan Lee's POW! Entertainment, Inc. announced in early 2005
that they formed a strategic partnership to develop a new mobile channel
with mobile-streaming pioneer Vidiator(TM). Vidiator is a world leader
in downloadable content delivery technologies for mobile streaming and
has patents allowing mobile operators to offer premium multimedia
applications. Through Vidiator's state-of-the-art mobile streaming
technology, POW! gained the capability to seamlessly deliver its
original "Stan Lee Presents" releases to major wireless
carriers throughout the world.
"The streaming and 3-D technology, developed by Vidiator since
1998, has matured to the point that video and 3-D can be combined into
innovative mobile multimedia content," said Connie Wong,
Vidiator's CEO. "The 'Mobisodes' we have created
with Stan Lee are the first of their kind in the mobile multimedia
market. I am pleased beyond words to bring POW! Mobile content to the
wireless world and to catapult mobile entertainment into a new
era."
The US wireless market, according to reports from CITA-the Wireless
Association(TM), has an estimated 224,347,047 wireless subscribers, and,
in the first six months of 2006, revenues of $60.5 billion, up 8.6% over
the first half of 2005. Additional data from the Wireless World
Forum's "USA Mobile Market 2006" Statistical Handbook
reveals that revenues from US Operators alone will grow by another $20
billion dollars in 2007.
Mobile Phones and PDAs are rapidly transforming into
"pay-for-play" video streaming entertainment devices. There
are now over two billion wireless subscribers worldwide experiencing
this exciting transformation of their cell phones. The large
entertainment conglomerates, including many of the major motion picture
studios-deeply entrenched in traditional income streams- are just now
waking up to the future and aggressively trying to position themselves
for a portion of the wireless market share, as major wireless service
providers armed with new video streaming technologies are now vying for
entertainment content to deliver to their enormous subscriber base.
As a team, POW! and Vidiator have significant market share in this
new niche, introducing projects that combine Vidiator's patented
video streaming technologies and contemporary Stan Lee Original content,
adapted for mobile applications. This type of content is exactly what
companies like Sprint need to fill the huge demand for compelling mobile
entertainment, giving them a substantial advantage over competitive
carriers. The partnership creates a perfect and timely marriage at a
time when mobile entertainment revenues begin to grow exponentially and
demand for content accelerates to new levels.
"In Asia, most people walking down the street are now holding
cell phones in front of them, looking at streaming videos," Stan
Lee jokes. "They're bumping into things, which is great for
the Band-Aid business!"
What the jovial and innovative Lee didn't mention is just how
great this is for POW!'s business, as well. Based on the
company's revenue-sharing distribution and licensing agreement,
POW! will earn a percentage of sales from downloads of its programs. As
a result, the company believes it will add significant revenues in 2007.
For a "must-see" glimpse of the entertaining preview of
Stan Lee's POW! Mobile Channel, visit
http://stanleeweb.com/vidiator.htm
About Vidiator
Vidiator is a leading provider of mobile TV, video, audio and 3D
messaging technology for the delivery of live and on-demand TV, radio
and 3G multimedia content to mobile devices. Since 2002, Vidiator has
pioneered mobile multimedia technology research and development,
specializing in streaming, encoding, transcoding, 3D messaging and
mobile TV solutions. Operating with a multi-national team of industry
leaders in all forms of global media, Vidiator develops applications
that leverage the company's patented streaming, transcoding and 3D
technologies. The company's end-to-end content management,
subscription and hosting services allow for the global publishing and
distribution of mobile content. Vidiator's multimedia content
delivery platforms are deployed throughout the mobile marketplace in 20
countries and on four continents. Vidiator has offices in Bellevue,
Wash. (headquarters), London, Hong Kong and Seoul, Korea.
For more information, visit www.vidiator.com.
About POW! Entertainment Inc.
POW! (Purveyors of Wonder) Entertainment, Inc. was founded by world
famous comic book and motion picture icon Stan Lee, co-creator of
Spider-Man*, X- Men*, The Hulk*, and Fantastic Four*, together with
award winning producer Gill Champion and acclaimed expert in
intellectual properties Arthur Lieberman esq., POW's principals
have created, produced and licensed some of the most successful global
character franchises of all time and generated billions of dollars in
revenues. POW! has partnered with major studios, networks and industry
leaders to perpetuate a whole new cast of contemporary Stan Lee
Originals. POW! Entertainment is now publicly traded under the symbol
(POWN).
For more information, visit http://www.powentertainment.com or call
866/772-0118.
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