Three dimensional ethics: implementing workplace values.

The way a society behaves is a reflection of the ethics honoured within it.

We will have the society that reflects the values demonstrated by leaders and role models in our society. Thus, if our political leaders tell lies or break a promise and are not brought to account--or if businesses are not governed by and operate according to codes of behaviour which show honesty, care and respect--then the acceptance of the messages their behaviour sends will eventually become accepted as the value base of our society.

Our society's messages or exemplars on ethical issues come from many sources and given the strength, influence and reach of business in society, it is only right that we should look to business to reflect all that we, as individual citizens, want to be proud of in our society. This book will help business leaders to achieve that.

Graeme Wise, MD

The BodyShop Australia Founder, Melbourne, 15 November 2005

'This is an impressive crowd--the haves and the have-mores. Some people call you the elite; I call you my base'

George W Bush, US President

Alfred E. Smith Memorial Dinner, New York, hosted by Archbishop

Edward Egan--CBS News October 20, 2002

There's no longer any countervailing power in Washington. Business is in complete control of the machinery of government. If corporate America understood its long-term interest, it would use this unique moment to establish in the public's mind the principle that business can be trusted.

Robert B. Reich, former US Secretary of Labour,

'Corporate Power in Overdrive', The New York Times, 18 March 2001