Life is always full of suprises! Twist, turns, new opportunities.

Nearly 30 years ago, when I began my career in the mushroom industry with Ralston Purina's Agrobioculture Division as their Northeast District Sales Manager, little did I know what a magnificent journey laid before me! It was from Massachusetts that I would make my first visit to Kennett Square and meet several of the first families of our country's industry. From the Northeast to the South and then to California, my wife, Cathy and I moved, lived and raised our family as I sold little White button mushrooms.

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TWIST

In 1980, I was asked to join Amfac's Monterey Mushrooms, a small regional company that would soon become one of the nation's largest fresh mushroom producers. I joined the new management team as Director of Sales and Marketing. During my tenure at Monterey Mushrooms, I was afforded the opportunity to work with many American mushroom producers through the efforts of the Mushroom Growers Association promoting our industry's wonderful fungi. This mission introduced me to many of the country's best and most talented food writers and editors. What a gastronomical delight! I was soon to be hooked on California wines. My friends, Jack Czarnecki, the third generation proprietor and chef of the famous Joe's Restaurant in Reading, PA, introduced me to Calera Pinot Noir, and Jack Lang, Kroger Supermarket's national purchasing agent, introduced me to Kistler Chardonnay.

TURN

At the end of the eighties, I was invited to join a new company being formed, Sylvan Foods, Inc., as their Vice President of Marketing. My career now entered its international phase. I was traveling from North America to Europe to Australia to South Africa to Asia and beyond. My appreciation and thirst for international food and wine continued to grow, as did my respect for our industry's producers and their families worldwide.

In 1995, Cathy and I embraced our dream to plant a vineyard. Now, we would become farmers also, not of mushrooms but of Pinot Noir and Chardonnay grapes. Can you guess what was to be our first business decision? You've got it--quality or quantity? Since I had preached quality throughout my marketing career to all the growers and farm managers who supported me, I had no choice. "Quality!" I shouted to the viniculture consultant who guided us. I did, however, take a deep breath and say to myself, "Self, are you sure?"

Our grapes turned out to be extremely special and sold for a very good price. During the early years while selling our grapes, we also made small lots of wine for friends and ourselves. As the vineyard grew, so did the labor required to manage it properly. Cathy tended to the vineyard while I traveled. It became evident that no price would be appropriate for our vineyard's crop. With the encouragement of our family and friends, we took the next step and became vintners. In 2004, our boutique winery was officially bonded. We released our first commercial wines this past summer, in June of 2006.

NEW OPPORTUNITY

Just recently, Cathy and I established two new corporations: Pleasant Valley Vineyards, Inc. and Pleasant Valley Visions, Inc.

Pleasant Valley Vineyards Inc. is a winery of which Cathy is president. There are four generations and a lot of extended families and close friends that have assisted us in realizing our dream. Our wines are very special to us, as are our grandchildren. Therefore, our wines carry our grandchildren's names: Brittany Morgan Chardonnay, Dylan David Pinot Noir, Austin Craig Zinfandel and Casey Alexander Merlot. Brittany and Dylan's 2004 vintages were officially introduced for purchase to the public this year, and Austin and Casey's 2006 vintages will be on the market in 2008. Oh! There's a fifth in the making--both grandchild and wine that is--to be announced later in 2007.

Pleasant Valley Visions, Inc. is a marketing communications company of which I am president. I officially left the Sylvan family of companies after 17 great years. Pleasant Valley Visions acquired the majority of Sylvan Communications' assets and our office remains in the same location. We are offering marketing and advertising services to our first career family, the mushroom industry, and to our new career family, the wine industry.

For all the companies I've worked for throughout my very rewarding career, none have been as interesting or exciting as these new endeavors. Why, you ask? Because this is where I belong--in a family business, home at last! As we've learned from our friends in the mushroom industry, family is the ingredient for success. For this reason, we intend to run our companies as an extension of our family. Cathy and I welcome you to sample our wines and utilize our marketing services.

Pleasant Valley Vineyards, Inc.

600 Pleasant Valley Road

Aptos, CA 95003

(Open by appointment only)

Phone: 831-728-2826 * Fax: 831-685-6686

www.pvvines.com * E-mail: chandley@pvvines.com

Craig Handley

Pleasant Valley Visions, Inc.

9 Seascape Village

Aptos, CA 95003

831/685-6680

Fax: 831/685-6686

chandley@pvvisions.com

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