The back cover of Business Connections--Lab Workstation Version
software promises a "multimedia course that teaches students to
communicate effectively in business situations." It goes on to add
that "[b]y using authentic business language in real life business
settings, this comprehensive course is ideal for learners who want to
develop practical business English skills." Teachers who elect to
use Business Connections as a part of their Elementary level course can
expect the product to fulfill this commitment.
The material in Business Connections is divided into five modules
with themes that closely relate to the business world, but also have
wide applicability outside of it, namely, "Talking About Yourself
and Your Company," "Giving and Getting Information,"
"Companies and Problems," "Phone Calls, Tasks, and
Procedures," and "Meetings and Schedules." Each module is
then further divided into three sub-units, each of which relates to the
general theme of the module and centers around a business situation
(making fifteen units in all). For example, the situations that learners
encounter in Units 1--3 in Module 1, which is titled "Talking bout
Yourself and Your Company," are "Meeting People,"
"Talking about Your Job," and "Talking about your
Department." Units 13--15 in Module 5, "Meetings and
Schedules," are titled "Speaking in Meetings,"
"Checking a Schedule," and "Thanking and Saying
Goodbye." By organizing the modules and units around
communicative goals, in a manner that is consistent with communicative
language teaching (Brown, 2001), the authors have created a product that
is applicable to most learners at the target proficiency level
(elementary--pre-intermediate), not only those in the business world.
While the interaction may take place in an office setting, even learners
who do not envision themselves entering the business world could also
benefit from learning how to accomplish all of these very practical
communication tasks.
Each of the fifteen units in Business Connections follows the same
organizational pattern and consists of four sections which address the
major language skills, although significantly more time and attention is
focused on listening, speaking, and grammar practice than on reading and
writing. Section 1 of each unit begins with a short, one to two- minute
video, and these videos are, decisively, the strength of the program.
The video clips create a cohesive feeling to the program, despite the
diverse number of topics and language points, and exhibit a surprising
and impressive level of authenticity. The videos follow a team of
employees at "World Premiere Solutions" in London as they
prepare for an upcoming conference, and these clips introduce the theme
of each unit. These videos do not meet Nunan's (1999) standard for
authentic texts, which require that the media not be created explicitly
for the purposes of language teaching, but instead be organically
generated for the purpose of communication. However, this omission does
not detract from their value, as the situations that the videos recreate
are highly formulaic--such as introducing someone, presenting
information about a company, checking a schedule--and it is hard to
imagine that a spontaneous introduction would sound or function in an
appreciably different manner than that presented in the video. The
authors succeed, then, in creating conversations and dialogues that
sound spontaneous, genuine and authentic.
An additional benefit of the videos is the international and ethnic
diversity of the actors, who provide a variety of native and non-native
English speaker accents. The cast includes a native speaking English
man, an American woman, and an Indian-English woman, as well as
non-native speaking Spanish, French and Japanese men, each of whom
provides a different, yet highly comprehensible example of speech in
English (see Figure 1 for a screen shot featuring many of the
video's cast). This variety of accents serves two important
purposes. First, it ensures that even though the fictional company is
based in London, students of both British and American English can
comfortably use the materials, given that both varieties of English are
widely represented. Second, it underscores the important point that
there is no "right" way to speak English. The non-native
speakers provide the additional benefit of models of successful language
learners, with the implicit message that one does not need to be a
native-speaker to succeed in an English-speaking workplace (Friedenberg,
Kennedy, Lomperis, Martin, & Westerfield, 2003).
[FIGURE 1 OMITTED]
Unfortunately, the audio clips that begin Section 2 of each unit do
not showcase this same level of authenticity. The language and topics
are of comparable quality. For example, in Module 1 "Talking About
Yourself and Your Company," the topics include "Welcoming a
Visitor," which discusses "Welcoming," "Asking
Someone About Their Job," and "Finding Out More About a
Team,"--but they are delivered at a rate of speech that is
exaggeratedly slow. One can only guess that the authors thought this was
necessary, given that the learners would have no visual cues aside from
a static photograph, but the result is a sample of language that is
sadly unrepresentative of how native speakers, or even proficient
non-native speakers, would speak.
Following the video and audio clips in Sections 1 and 2 of each
unit is a "discovery" phase, in which learners are asked to
inductively infer the rule behind a grammar feature that they heard in
the previous listening passages. Learners listen again to the
video/audio and note where and how the speakers used the target grammar
features, which range from "be statements and questions" in
the first unit to present perfect simple in Unit 15. Presenting the
language first in an authentic context allows learners to use an
inductive, top-down approach to grammar, which appeals to certain
learning styles, and it is a very effective way to draw the
students' attention to the target grammar feature before the
explanation (Snow, 1996; van Patten, 2003). Explicit grammar instruction
is provided by "Victoria, the Grammar Coach." A short video of
a woman explains a grammar feature while examples of the feature are
automatically manipulated and highlighted on the screen (see Figure 2).
[FIGURE 2 OMITTED]
The explanations, while precise, effective, and highly
contextualized, are also quite brief. In a representative example from
Unit 6, "Describing Products," one of the grammar points
addressed in this context is comparatives and superlatives. Victoria
begins the explanation by telling the learners:
Hello again. Here is some grammar for comparing products. When
you want to compare two products, you add -er to short
adjectives and you put 'more' in front of long adjectives. For
example:
'The PC500 is cheaper than the PC1000.'
'The PC1000 is more expensive than the PC500.'
When you have three or more products, you add -est to short
adjectives and you put 'the most' in front of long adjectives.
For example:
'The PC500 is the most suitable of the three models.'
'The PC1000 is the most efficient of the three models.'
Look at the grammar explanation to learn more.
While Victoria gives this explanation, students can also click on a
"transcript" button and read along with what she is saying
(Figure 2). Next, they can click on three buttons which allow them to
listen to and watch an explanation of a few related examples. In this
unit, the examples that appear on the screen are as follows:
1. When you compare two products, use adjective + -er or
'more' + adjective.
The PC500 is cheaper than the PC 1000.
The PC1000 is more expensive than the PC500.
2. When you compare three or more products use adjective + -est or
'most' + adjective.
The PC200 is the smallest of the three models.
The PC1000 is the most expensive of the three models.
3. For adjectives of one syllable, and for adjectives of two
syllables ending in -y, use -er or -est.
smallest
cheapest
earliest
4. For adjectives of three or more syllables, use 'more'
and 'the most'.
It's more | the most expensive.
It's more | the most suitable.
It's more | the most user-friendly.
5. These adjectives are irregular.
good better the best
bad worse the worst
far further the furthest
While precise and highly contextualized within the theme of the
unit this explanation may leave some students wondering what to do with
two syllable adjectives that don't end in -y (is the technology
more modern or moderner?) or why the must be added in the superlative
form. For this reason, the grammar explanations would likely serve
better as a review for students who had already been introduced to the
feature in class--or as an initial presentation to be followed up with
further class discussion. Even though the level of meta-language is
appropriate for the proficiency level of the targeted learners, users
will likely still have questions and possibly need more explanation or
examples. The program also offers a large number of more traditional
grammar exercises, such as matching and fill-in-the-blank, where
learners are asked to apply the rules, which allow for deductive,
bottom-up processing as well. The sentences that the authors construct
for examples and follow-up exercises for each grammar point relate
closely to the theme of the unit, and as such, they continue to lend a
sense of cohesion to each unit.
COPYRIGHT 2007 University of Hawaii, National
Foreign Language Resource Center Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.