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UK consumers have a recycling problem.


by MEDIA CONTACT RESOURCES, INC.
Market Europe • April 1, 2007 •

Here are some disquieting facts from a story published in the NewStatesman (London) on February 5, 2007. Women in the United Kingdom (UK) discard their blow dryers after owning them for only three years. They buy another one, "Simply because it looks better," says the magazine. Average ownership of cell phones is a mere 18 months. Citing Do-It-Yourself (DIY) manufacturers as its source, the magazine said most power drills are either "lost or discarded" after one weekend.

The rate at which British consumers dispose of products they buy is the highest in Europe. The trend creates enormous problems for the UK in solid waste management.

Thus, a new law, mandated by the European Union (EU) requires manufacturers, "Of everything from electric toothbrushes and hairdryers to kettles, lighting equipment and washing machines will be forced to take back their products for recycling." Recycling sites maintained by local governments and paid for by the manufacturers are expected to provide the logistical support of the very large amount of returns expected.


COPYRIGHT 2007 Media Contact Resources, Inc. Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.


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