'Anchorage big wild life,' brand unveiled.(YA HOOEY!)(Brief article)

After a year of development, a new Anchorage brand designed to appeal to residents, visitors and the business community was unveiled on Jan. 31 before a crowd of more than 1,000 Anchorage civic and business leaders.

The brand, "Anchorage Big Wild Life," seeks to express the unique, larger-than-life lifestyle of Anchorage residents. Whether skiing the Tony Knowles Coastal Trail on a lunch hour, summer fishing for wild Alaska salmon at Ship Creek, hiking Flattop, enjoying a fine dining experience with a view of the Chugach Mountains or taking in a First Friday art exhibition, Anchorage residents lead a life that's bigger and a little wilder than most, according to a press release.

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