NEXTMART REINFORCES NEXTPAY WITH SUPPORT FROM HER VILLAGE.

NextMart Inc. (NextMart Inc; OTC Bulletin Board: SNMD), an online trade media and merchant company today announced that its NextPay Transactional Services Division has gained perpetual usage rights to the online database of Her Village Limited ("Her Village"), China's leading multimedia women's community with a database of 100 million users, 40% of whom are women.

The rights will be strategically important to NextMart as the company markets its online wholesale distribution and retail shopping businesses in the women's fashion and apparel industry. The rights were provided for free by Her Village through an addition to the previously-disclosed partnership agreement between NextMart and Her Village.

Since January 2007, NextMart has focused the development of the transactional back-end of its online wholesale distribution and retail shopping businesses around the company's NextPay Transactional Services Division. The division is developing a service that will enable small businesses and consumers to purchase goods via the telephone using their personal bank cards. It plans to generate transactional revenue by facilitating transactions through swipe-card enabled telephones. It also plans to conduct database marketing in the future.

The NextPay Division consists of a soft business, which markets the NextPay transactional services to users; and a hard business, which handles the distribution of the division's swipe-card enabled telephones. Last week, NextMart announced plans to divest part of its stake in the hard business as part of a strategy to focus efforts on the soft side of the business. The company believes that by bringing in outside investors to finance the heavy costs associated with NextPay's offline operations, the company can focus resources on building a larger NextPay user base that could potentially lead to larger transactional revenues. In line with this strategy, the company has pursued outside investors for NextPay's hard business and received tentative investment commitments from a series of Hong-Kong investment funds.

Going forward, NextMart plans to retain a minority stake in NextPay's hard business, and full control over NextPay's soft business, which has rights to a percentage of NextPay transactional revenue through previous agreements.

Dr. Bruno Wu, Chairman and CEO of NextMart commented, "The company is centering its business around our successful women's apparel subsidiary, William's Brand. We plan to relocate our headquarters from Beijing to Shanghai to leverage on William Brand's operational base. We have reduced our overhead by over 80% from last September. And we are in the final stages of rationalizing our assets to ensure that they support our core women's apparel business. In addition to these restructuring efforts, we are building up new supporting assets to enhance future growth. These assets include the usage rights to Her Village's database, which has 100 million users, 40% of whom are women. This potentially gives us a larger data pool for marketing our NextPay transactional services to consumers in the women's fashion and apparel sector, and enhancing our supporting brand marketing services as well."

About NextMart Inc.

NextMart is an on-line trade media and merchant company that builds direct-buyer communities and services them with digital media offerings, on- line exhibitions and customer loyalty programs. NextMart also builds e-enabled distribution systems, transaction platforms and business communities in fast growing Chinese vertical markets, connecting buyers and sellers with a suite of turnkey digital media, e-commerce, and information management solutions. Companies leverage NextMart's web-based business media communities to access vital industrial intelligence and forge trading relationships with suppliers and buyers that promote cost efficiencies and increased distribution reach.

For more information, visit http://www.sunnewmedia.net or call 917/573-9429.