Setting sail.

As cruise lines all over the world look for new destinations, Valparaiso--a hopping-off point for Chilean fjords, Cape Horn and Antarctica--is back on the international radar screen. Just eight years ago, only 17 cruise ships annually called on the port. Now, 46 are showing up each year, a 170.5% increase, bringing 54,000 passengers and 18,000 crewmembers eager to spend money, according to the Valparaiso Passenger Terminal (VTP), the passenger subsidiary of Chilean shipping company Agunsa. The first cruise liner to sail into the port did so during the 1995-1996 sailing season, and pretty much showed up on a whim, says Claudio Nast, managing director of Destination Management Chile, a tourism agency. "We have about 1.5% of the entire cruise-line market, and this will remain for the next few years," Nast says. "So we have to aspire for a 3% share of the market."