Filipino moms add TV time.

Moms, senior citizens and kids are the Philippines' most frequent TV viewers. According to a recent study by AGB Nielsen Media Research, which measures audience viewership in Mega Manila (the Central Luzon, Calabarzon, Mimaro and Metro Manila regions), 40-plus housewives and two-to-12-year-old kids spent the most time watching TV in 2006.

Mega Manila housewives spent an average of 4.6 hours per day watching

television in 2006 (up one-tenth of an hour from 2005). Those over 40 spent an average of 4.1 hours per day. Kids aged two-to-12 watched TV for an average of 3.9 hours per day, accounting for 27 percent of total Mega Manila TV viewers.

Among the age groups, viewers in their 20s watched the least amount of television (an average of 3.1 hours per day). But females watch more TV than males: women spent an average of 3.9 hours a day watching TV in 2006, men just spent 2.5.