Are you satisfied with your ability to market new products? The
effectiveness of your product creation organization? Your product
position compared to your competitors? Continuous growth in a business
requires that a company tackle these questions and others effectively,
if they haven't already done so.
[ILLUSTRATION OMITTED]
Strategic Product Creation: Deliver customer satisfaction from
every level of your company offers practical guidance in five key
components of product development set out by the authors. It explains
how to:
* determine where your product creation stands, the capabilities
you need, and how to achieve your vision;
* design a product creation process based on your industry,
business model, corporate culture and objectives;
* understand your customers' needs and integrate that into new
offerings;
* master a suite of advanced technologies to support your products;
* train senior management to guide and sustain continuous business
renewal.
The authors use case studies of businesses such as Walt Disney
Imagineering, IBM and United Technologies to explain their theory of
strategic product creation.
By Ronald L. Kerber, Timothy M. Laseter and Max Russell. Published
by McGraw-Hill. For more information visit mhprofessional.com.
COPYRIGHT 2007 Society of Management Accountants of
Canada Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.