Understanding the legal status of the world's
largest business market: the European Union.
by Kurylo, L.V.^Maffei, S.J.
Abstract
A great deal of confusion exists as to the legal status of the
European Union (the EU) today. The EU is widely recognized as the latest
phase in the economic evolution of the Common Market initiative which
began in the 1950's. However, the general public is unaware of the
steps the EU has already taken toward political union (i.e.,
nationhood), and the depth of the EU's commitment to achieving an
enduring form of European political union.
Introduction
Recently, the European Union's gross national income in
purchasing power parity has grown to the point where it is slightly
larger than that of the United States, the world's second-largest
market [1]. At least for now, the European Union represents more
potential business sales than any other market in the world. Combined,
the gross national income in purchasing power parity of the European
Union and the United States comprises more than half of the world's
gross national income. Therefore, by understanding both markets, a
business executive today is well-prepared to take advantage of more than
half the sales opportunities in the world.
Now that the EU has become the largest market for international
trade, most business executives find themselves unprepared to take
advantage of the opportunities presented by this gigantic market.
Certainly, business executives are adapting to the international nature
of business today. They realize that international issues currently
pervade nearly every aspect of a business, today, regardless of whether
it is large or small. Unfortunately, this does not help them understand
how to do business effectively in a particular market.
Markets such as China, India, Japan, the United States and the
European Union each have a different legal, regulatory, social and
economic framework that business executives must understand in order to
do well in each of these markets. It does not help business leaders to
understand only aspects of the U.S. market when they must make business
plans and strategies for other markets.
Also, experience and training in general aspects of international
business does not prepare a business leader to do well in the European
Union because of the specific peculiarities of the EU market. Business
success in the EU depends on a business leader's ability to
understand, specifically, the European Union. Business leaders must
understand what the EU is, how it operates, and how it affects their
business.
This article focuses on what the European Union is. It explains the
true nature of the EU and provides a greater depth of understanding it
by exploring its historical development, and providing perspectives that
allow a business executive to understand the European Union as Europeans
do.
The Members of the European Union
The European Union consists of 25 member states. Six members were
founding members of the European Economic Community, which sought to
create a "Common Market" in Europe that would allow the free
passage of goods, services, capital and labor across national borders of
each member with the same ease and consistency as would occur if they
carried goods within a single state. The six members are Belgium,
France, Germany (which, at that time, was called West Germany since a
portion of today's Germany was separated from West Germany after
World War II and became a separate state known as East Germany, which
was part of the Soviet Bloc), Italy, Luxembourg and the Netherlands [2].
The European Economic Community continued to develop until it
became the European Union in 1993. At that time, six additional members
had already joined the European Economic Community, bringing its
membership to 12. These new members were Denmark, Ireland, Great
Britain, Greece, Portugal and Spain. Three additional members joined the
EU in 1994, bringing its membership to 15. These new members were
Austria, Finland and Sweden. Finally, 10 new members joined the EU in
2004, bringing its present membership to 25. These newest members were
Cyprus, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta,
Poland, Slovakia and Slovenia [3].
The European Economic Community continues to exist as part of the
European Union. It represents the "single market" that has
been achieved among its members. The European Union is a broader term
representing additional developments in areas such as political union,
legal rights and infrastructure.
It is also important to understand that the Euro is an important
development that is intended to further solidify political and economic
union within the European Union. The Euro is the "single
currency" that replaces currencies previously issued by the central
banks of the 13 EU members that choose (and qualify) to issue the Euro.
These members are: Austria, Belgium, Finland, France, Germany, Greece,
Ireland, Italy, Luxembourg, the Netherlands, Portugal, Slovenia and
Spain [4]
Defining the European Union as an Entity
The preceding "hard facts" about the European Union are
not difficult to understand, although they are essential for doing
business in the EU. The greatest area of confusion for business
executives seems to involve the current political status of the EU. Even
business executives who understand basic elements of the EU believe that
it is merely the fulfillment of the economic plan to create a Common
Market in Europe. This plan originated in the 1950s and has been quite
successful, but the economic market that has been created remains only
one aspect of the European Union.
It is more accurate to understand the EU as a political entity with
a government, laws, an economic market and much more. The political,
legal and governmental aspects of the EU are a mystery to most business
executives. Most are unaware of the advancements that the EU has made
toward becoming a nation-State. Most business executives are not aware
that EU leaders are committed to making it a permanent political union
that replaces national governments and parliaments as the highest level
of lawmakers and regulators of business in Europe. Some are surprised to
learn that, at least for now, this situation already exists with respect
to most business activities in Europe.
In order to understand the full political nature of the
"Union" that the European Union has formed, one must
understand what a political union is. Independent entities form a
political union when they create a new government with authority to act
for the previously independent entities [5]. In some cases, such as the
Russian Federation, portions of the political union can have autonomous
governments or even be republics. In other situations, such as the union
of England and Scotland in 1707, the previously independent entities are
simply subordinate provinces or regions of the new political union
(e.g., Great Britain). This was also done by the 13 American colonies in
1789 after achieving independence from Britain. These colonies remained
independent of Britain and each other for over a decade until they chose
to create a political union known as the United States of America [6].
In each case, the political union is formed when the previously
independent entities relinquish important sovereign powers to the
government of the newly created union.
The distinction between the nation and a political union must be
understood in order to understand the European Union or any other entity
that is, or seeks to be, a political union. A nation has been defined as
a "people, or aggregation of men, existing in the form of an
organized rural society, usually inhabiting a distinct portion of the
earth, speaking the same language, using the same customs, possessing
historic continuity, and distinguished from other like groups by their
racial origin and characteristics, and generally, but not necessarily,
living under the same government and sovereignty [7]. Therefore, the
Sikh nation exists in the Punjab region of India, the Kurdish nation
exists in Turkey, Iraq, Iran and Syria, various Native American nations
exist in the Americas, and a wide variety of other nations exist within
political unions that people colloquially call nations. This is
understandable. After all, a world organization called the "United
Political Unions" just wouldn't seem the same as one called
the "United Nations".
The phrase "nation-state" is meant to refer to political
unions as well as nations that possess final sovereignty over the people
and land they govern. Therefore, while Kurdistan does not exist as a
nation-state, we may refer to it is a nation. Ireland may be spoken of
both as a nation-state and a nation. The United States is a political
union, a nation-state, but its people are diverse and lack the distinct
racial origin and characteristics of a nation.
For our purposes, the word "State" can be used
interchangeably with "nation-state." A State has been defined
as "a people permanently occupying a fixed territory bound together
by common-law habits and custom into one body politic exercising,
through the medium of an organized government, independent sovereignty
and control over all persons and things within its boundaries, capable
of making war and peace and of entering into international relations
with other communities of the globe" [8]. Therefore, a State or
nation-state includes both political unions and nations that have
achieved sufficient sovereignty to satisfy this definition. Canada,
Italy, Brazil and all other members of the United Nations satisfy this
definition. Again, the name United Nations explains this organization to
the average person with a certain clarity that the phrases "United
Nation-States" or the "United States" would not.
COPYRIGHT 2007 St. John's University, College
of Business Administration Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
Copyright 2007, Gale Group. All rights
reserved. Gale Group is a Thomson Corporation Company.
NOTE: All illustrations and photos have been removed from this article.