Porcaro Communications.(Right Moves)

Porcaro Communications Inc. announced that Daryl Hoflich, a veteran of the Alaska marketing and advertising community with more than 32 years of experience, will be the agency's new creative director. Hoflich most recently was vice president and stockholder of Bradley Reid + Associates.

Hoflich will lead creative direction on projects for current Porcaro clients, including GCI, the Alaska Railroad, CIRI and Shell Alaska. As creative director for Bradley Reid, Hoflich was instrumental in the development of award-winning campaigns for Providence Alaska Medical Center, Alyeska Pipeline, AT&T Alascom, the Alaska Travel Industry Association and ConocoPhillips.

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