Bait and switch.

We hope we're just hearing more about it, and that "bait and switch" advertising isn't making a comeback. Some shoppers believe they are seeing it everywhere. One told us that "shoppers have learned to take say-any thing advertising in stride." Others said:

* "You really have to read the fine print these days."

* "They say whatever they have to to get you in to the store."

* "That's business. They mislead whenever they can get away with it."

* "CVS advertised Coke Fridgepacks 12 pk., 12 ounce cans at a price of 4/$7 'after your extra bucks[R] reward.' Went there expecting to give my card and be charged $7 for 4/12 packs of soda. Not the way it works. You pay the full price of $12. You get $5 in 'extra bucks' to use at some other point in time, at CVS only, so I guess technically the soda costs $7.00 at some point! They charged almost twice as much for a photo enlargement as they quoted. CVS does that kind of thing whenever they think it will work."