R&D alliances and the effect of experience on
innovation: a focus on the semiconductor industry.
by Rubin de Celis, Jaime C.^Lipinski, John
Table 4 shows the model (Model 3) that considers the dummy variable
EXPERIENCE > 0 as the independent variable. This variable has value 1
if the firm has prior experience, regardless of the exact number, and 0
otherwise. Once again, the relationship is significant at the .09 level,
showing that indeed prior alliance experience per se has a positive
impact on postalliance patenting activities. This is an important result
because firms without experience should expect lower returns (in terms
of innovation) than firms that have at least one alliance in their
history. Following a previously described method to predict the change
of patent output when prior experience goes from 0 to 1, a significant
result is obtained. The predicted number of patents (E[PATENT])
increases in 53 patents, a number that is substantial if we take into
account that the median value of PATENT is 82. This shows exact
correspondence with Sampson's (2005) results and reinforces the
notion that it is the existence rather than the amount of alliance
experience that determines whether a firm will benefit from past
alliance activity.
This of course calls for a more detailed analysis of the
relationship between experience effects and patent activity. To achieve
this objective, three dummy variables are used for a specific amount of
previous alliances: EXPERIENCE: 1-5 has value 1 if the firm has 1 to 5
prior alliances, inclusive; EXPERIENCE: 6-10 is 1 if the firm has
somewhere between 6 and 10 alliances; EXPERIENCE > 10 is 1 if the
firm has more than 10 prior experiences. The results of this model are
shown in Model 4. This model shows some interesting and unexpected
results; interesting because they are in opposition to Sampson'
(2005) results. For instance, where Sampson reported coefficients that
are significant at the .05 level, the fitted model for the semiconductor
industry shows that only firms with more than 10 prior alliances should
expect a larger patent activity. This result suggests that the extent
matters as much as the existence of alliance experience, at least for
the chosen industry. Clearly, this contradicts Hypothesis 1 because more
experience appears to be more important than the mere fact of having
some experience.
Now we turn our attention to the point in time when prior alliance
experiences took place. Here, the main concern is whether the recency of
past experience has a role to play in the studied relation. In other
words, we look at the possibility of recent experience's having a
larger impact on new alliance formation (Sampson, 2005). With this in
mind, the EXPERIENCE variable is decomposed into six variables,
including EXPERIENCE: 1 YEAR to EXPERIENCE: 6 YEARS, where the first
variable includes only the firm's alliances announced 1 year before
the focal period of time (1997 to 1998), the second represents the
number of alliances in the year 1995, and so on. The model is shown in
Table 5, and the results suggest that neither very recent nor old
alliance experience has much impact on the weighted number of patents.
Only two variables have significant coefficients, EXPERIENCE: 2 YEARS
and EXPERIENCE: 3 YEARS, thus indicating that only the number of prior
alliances conducted 2 and 3 years previous to the time period selected
for this study are significant at p < .05. EXPERIENCE: 4 YEARS and
EXPERIENCE: 5 YEARS have negative coefficients even though these are not
significant. Negative coefficients might indicate the presence of
multicollinearity, thus we conducted a test to determine if this was the
case in our sample. Indeed, a small multicollinearity problem is present
for EXPERIENCE: 4 YEARS and above. This could be verified by dividing
the sample in two groups and comparing the coefficients of each
regression. Even though the differences are not significant, tolerance
([VIF.sup.-1]) in one case was low (< .1). Therefore, as a check for
robustness, we grouped the experience in groups of 2-year periods and
verified that multicollinearity was no longer an issue. The results for
this regression are shown in Table 5, Model 6. In this case, instead of
the original six variables, we used three dummy variables, each one
accounting for 2 years (EXPERIENCE: YEARS 1 AND 2, EXPERIENCE: YEARS 3
AND 4, EXPERIENCE: YEARS 5 AND 6). The results in this case support the
original claim and verify that recent experience is not significantly
associated with higher innovative output, whereas experience that is a
couple of years old appears to have an impact on the dependent variable.
EXPERIENCE: YEARS 5 AND 6 does not show a statistically significant
coefficient.
This hints at a possible inverted-U shaped relationship between the
number of alliances at a specific point in time and the benefits a firm
can gain in terms of new alliance success. This confirms, as Sampson
(2005) predicted, that experience depreciates with time, but it does not
support the claim that the more recent the alliance experience the
better. Indeed, too recent an experience appears to have no effect on
patenting activity in this industry.
Conclusion and Discussion
It has been shown that firms can indeed reduce production costs by
means of experience, but it is still veiled if this premise applies to
management practices and if so, how. In particular, R&D alliances
are a managerial practice that research suggests is amenable to
experience effects. This article builds on existing research that
indicates that a firm's experience with alliances can increase its
probability of conducting new ventures successfully. In a very recent
study, Sampson (2005) looked at alliances conducted by firms in the
telecomm equipment industry, and she reported that the experience
effects, even when this refers to a single alliance, are significant and
substantive. This claim is confirmed here as expected, but the nature of
the relationship appears to be in contradiction to what was stated in
the aforementioned analysis. Namely, prior alliance experiences are
important only when these alliances took place 2 to 3 years prior to the
focal alliance. For the semiconductor industry, very recent R&D
alliance experiences seem to have no impact on the firm's
innovativeness, measured as its postalliance patenting activity.
As for the depreciation of experience, there are some explanations
that can be offered. First, there is the possibility of a rapid change
in managerial practices contributing to the loss of benefits to be
gained from lessons learned in the past. Technological industries such
as telecommunication equipment and semiconductors are particularly
susceptible to this kind of effect. An alternative explanation could be
found in the rate of managerial turnover. Managers departing after
conducting alliances might take with them the knowledge obtained in the
alliance formation process, thus forcing the organization to face a new
venture with little or no practical experience. The implications of
either explanation are clear for a firm that is looking for a way to
enhance its innovativeness through a collaborative project. These firms
need to ensure the assimilation of prior alliance experiences to benefit
from them. One way to do so is the creation of "alliance management
offices" within the organization. Of course, the existence of this
organizational function is still relatively new, and the real impact on
alliance management practices are still to be established as the next
step for the line of research proposed in this article. Moreover, and in
relation to the lack of impact of recent experience discussed in the
next section, these offices could not only reduce the pace of
depreciation of experience, but they might also contribute to reduce the
period of time for recent experience to be a contribution to new
ventures.
More elusive is the explanation for the lack of significance of the
most recent experience on patenting activity. One possible explanation
is again, the process of assimilation and diffusion of past experience
within the organization, namely, firms might need more time to
assimilate the lessons obtained from past experiences, particularly if
they are conducting several alliances at the same time. The
semiconductor industry shows a large number of alliances both before and
during the focal period that might help to explain the delayed impact of
alliance experiences when compared to Sampson's (2005) results. On
average, the firms in this sample have a mean experience of 10 previous
alliances and a median value of 11. Moreover, during the focal period of
time (1997 to 1998), 137 firms were involved in 182 alliances, thus
suggesting that a single firm initiated more than one alliance at the
same time. A firm conducting parallel alliances has to devote its
resources to more than one task, and this could be translated into a
larger period for the consolidation of the alliance. Naturally, this
conclusion calls for a more detailed analysis at the organizational
level to understand the processes that contribute and those that hinder
the organization from using more recent experience.
There are many limitations to this study. Besides the fact that the
sample size must be increased by looking at a longer time period, one
major limitation is that this study assumes that each prior alliance has
the same weight on the firm's ability to conduct new collaborative
ventures successfully. Given the large number of alliances in the
selected industry, this is of particular importance because a firm will
not deem each alliance as equally important, and consequently, it will
not deploy the same amount of resources. Second, this study focuses
exclusively on R&D alliances. Future research should focus on other
kinds of alliances, such as manufacturing and marketing alliances.
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