To reduce the complexity of leadership contingency theory, Zierdan
(1980) proposed that the contingency model should focus on subordinates
rather than a manager. In his model, a manager established performance
and emotional objectives for his subordinates as well as ways to measure
the objectives. The manager in this model needed to be aware of
subordinates' attitudes and feelings and use that information to
make informed decisions in the contingency framework. Tjosvold, Andrews,
and Jones (1983) conducted an empirical study about causal links between
leaders and subordinates, focusing on leaders' cooperative and
competitive behaviors. The study suggested that to improve their own
success, to improve subordinates' reactions to their leadership, to
increase subordinates' satisfaction, and to build morale leaders
should emphasize common goals held by leader and subordinates, help
subordinates achieve their goals, encourage subordinate learning and
development, exchange information and resources, and share the rewards
of their combined efforts.
Theoretical Antecedents to Active Followership
The theorists and researchers described above were influenced by
theorists in other disciplines. Recognition of followers and development
of active followership literature had its roots in social exchange,
attribution, and small group theories that grew out of the disciplines
of sociology and psychology. The theories and observations found therein
were eventually woven into the fabric of organizational behavior and
followership literature.
Social exchange theories. Exchange theories posited that social
interaction was a form of exchange in which a group member contributed
to the group at a cost to himself or herself and received benefits from
the group at a cost to the group. The exchange continued as long as
members found it mutually beneficial (Bass, 1990). Homans's (1950,
1974) work was among the foundation blocks of the theory. His work was
followed by that of Hollander (1974) and Hollander and Julian (1969),
who noted that "an entire interpersonal system" (Hollander
& Julian, 1969, p. 393) must be included in the evaluation of a
leader's effectiveness. They developed theories about the implicit
nature of the social exchange processes and applied them to leaders and
followers. In their view of the leader--follower transaction, leaders
provided benefits such as direction, and followers responded with
increased esteem for and responsiveness to the leader. Recognition of
this transaction led to transactional theories of leadership, which
generally focused on a follower's perceptions and expectations of a
leader.
Transactional leadership was named and popularized by historian
Bums (1978). In this leaders
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